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Hankkija
| Vastaanotettu Hilmaan | 2019-12-31 |
| Ilmoituksen numero | 2018-023594 |
| TED numero | 2018/S 220-503844 |
| Ostajaorganisaatio | Business Finland Oy (2725690-3 ) P.O. Box 358 (Porkkalankatu 1) FI-00181 Helsinki https://www.businessfinland.fi/ |
| Hankinnan otsikkotiedot | PR Agency in the Target Market: UK |
| Hankinnan yhteenlaskettu kokonaisarvo koko ajalle (ilman alv:ta) arvio | 280 000 EUR |
| Hankinnan yhteenlaskettu kokonaisarvo koko ajalle (ilman alv:ta) lopullinen | |
| Alkuperäinen ilmoitus | https://www.hankintailmoitukset.fi/en/public/procurement/11646/notice/13364/overview |
| Originaali JSON tietue | 13364.json |
Ostettava
| Hankinnan lyhyt kuvaus | Monthly fee for Visit Finland and related industries should include: a) Networking: 1. Act as the primary contact for local press and media enquiries and source out suitable travel and related media (press, TV & film productions, KOL’s) reaching the target audiences 2. Primary contact and consultant on all PR related matters in the target market 3. Contact and proactively pitch Finland story ideas to key media in the target market 4. Create, maintain and update a relevant media database for the purposes of Business Finland b) Standard activities: 1. Create and distribute up to 13 newsletters and/or press releases per year for key media (travel and related media and travel trade) in the target market 2. Translate and distribute press material provided by Business Finland 3. Support Business Finland marketing campaigns with PR functions for example by inviting media to already established events, putting together PR proposals for campaigns, distributing campaign related press materials and vetting participants for marketing campaigns. 4. Liaising with stakeholders such as Business Finland and Visit Finland’s representatives, Finnish Embassy and tour operators c) Media trips: 1. Invite top-tier journalists, TV and film productions and/or KOL’s that reach target audience for UK specific group media trips (approx. 4) and individual media trips or participants for international group media trips (approx. 20) to Finland. 2. Coordinate the media trips in cooperation with Business Finland – Visit Finland staff 3. Accompanying and hosting the UK specific group media trips 4. Report the outcomes of the media trips d) PR Events: 1. Organizing and hosting 1-2 PR events per year in cooperation with Business Finland - Visit Finland staff 2. Invite media and host events 3. Report the outcomes of the PR events e) Reporting: 1. Monitor media and create a monthly media coverage report. Business Finland - Visit Finland expects PR Agency to use given templates and/or tools for media reporting and to use a media monitoring service (must be included in the monthly fee). 2. Create an annual media coverage report by using given template for media reporting 3. Provide follow-up on media trips and PR event results in a report format 4. Provide report on press releases and newsletters 5. Provide the press releases that have been sent out to media including the list of media that it was sent to. All services listed above a) - e) should include in the monthly fee (Appendix 1). Price to be given 13 newsletters and 2 event. Media relations provided for the other industries of Business Finland will be based on the separate prices (Appendix 1). |
| Hankintanimikkeistö (CPV) pää | |
| Hankintanimikkeistö (CPV) muut | |
| Aluekoodi | FIZ |
| Pääasiallinen suorituspaikka | United Kingdom. |
Sopimukset
| Päätös päivämäärä | |
| Sopimusnumero | |
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