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"Palvelutarve koskee muun muassa Suomen evankelis-luterilaisen kirkon k\u00e4rkihankkeiden visuaalisen ilmeen suunnittelua, monikanavaisten sis\u00e4lt\u00f6jen tuotantoa sek\u00e4 markkinointiviestinn\u00e4n suunnittelua ja tuotantoa. ",
"Hankintaan sis\u00e4ltyy my\u00f6s tiedon visualisointia, kuvitust\u00f6it\u00e4 ja valmista organisaatioilmett\u00e4 soveltavaa graafista tuotantoa Kirkon viestinn\u00e4lle, joka on osa Kirkkohallitusta.",
" ",
"Ty\u00f6t sis\u00e4lt\u00e4v\u00e4t suunnitteluty\u00f6n ja toteutuksen valmiiksi aineistoksi tai tuotteeksi.",
"",
"Palvelutarve jakaantuu nelj\u00e4\u00e4n kokonaisuuteen, jotka ovat:",
"",
"1) Visuaalisen ilmeen suunnittelu: Hankkeiden, valtakunnallisten palveluiden ja kampanjoiden visuaalisen ilmeen suunnittelu ja niiden graafinen ohjeistus sek\u00e4 tarvittavat sovellukset.",
"",
"2) Valmiin visuaalisen ilmeen mukaiset toteutukset. Tuotteiden on noudatettava soveltuvia saavutettavuuskriteereit\u00e4 (AA)",
"a. Erilaisten painotuotteiden suunnittelu visuaalisen ohjeen mukaan ja toteutus valmiiksi aineistoiksi tai tuotteiksi; esitteet, roll-upit ja muut painoty\u00f6t (pois lukien Kirkkohallituksen vakiopohjiin taitettavat julkaisut)",
"b. Digitaaliset sis\u00e4ll\u00f6t: bannerit, somekuvat, kevyet av-tuotannot yms. s\u00e4hk\u00f6iset toteutukset. ",
"",
"3) Strategisen tiedon visualisointi ja kuvitukset: Esimerkiksi tilastotiedon tai tekstien\/luetteloiden visualisointi infografiikaksi, joka auttaa vastaanottajaa hahmottamaan kokonaisuuksia sek\u00e4 esitt\u00e4\u00e4 tietoa kiinnostavalla tavalla. Infografiikan ilmeen kehitt\u00e4minen, ideointi ja dynaamisten ratkaisujen toteuttaminen yhdess\u00e4 tilaajan kanssa.",
"",
"4) Markkinointiviestinn\u00e4n konsultointi ja kampanjasuunnittelu",
"a. Markkinointiviestinn\u00e4n tuloksellisuuden kehitt\u00e4minen",
"b. Tekstity\u00f6t, kuten videon tai infografiikan k\u00e4sikirjoitus",
"c. Kevyet videotuotannot",
"",
"Kilpailutuksen perusteella valitaan yksi toimittaja. Tarjouspyynn\u00f6ss\u00e4 esitetyt hankintam\u00e4\u00e4r\u00e4t ovat arvioita, eik\u00e4 sopimus muodosta tilaajalle m\u00e4\u00e4r\u00e4ostovelvoitetta tai palveluntuottajalle yksinoikeutta tuottaa palvelua. Palvelut tuotetaan erillisten toimeksiantojen pohjalta ja toimija voi tarvittaessa k\u00e4ytt\u00e4\u00e4 ennalta nimettyj\u00e4 alihankkijoita tai kumppaneita palveluiden toteutukseen. ",
"",
"Tavoitteena kilpailutusprosessissa on tarjota kaikille potentiaalisille toimijoille yht\u00e4l\u00e4iset mahdollisuudet osallistua kilpailutukseen hankintalain tasapuolisuuden, syrjim\u00e4tt\u00f6myyden, avoimuuden ja suhteellisuuden vaatimusten mukaisesti.",
"",
"Tarjoajilla ei ole oikeutta saada korvausta tekem\u00e4st\u00e4\u00e4n tarjouksesta tai muista asiakirjoista."
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"Kirkon keskusrahasto pyyt\u00e4\u00e4 tarjousta markkinointiviestinn\u00e4n sek\u00e4 graafisen suunnittelun ja tuotannon palveluista, joihin kuuluvat: ",
"- visuaalisen ilmeen suunnittelu kohderyhm\u00e4l\u00e4ht\u00f6isesti ",
"- valmiin konseptin tai visuaalisen ilmeen mukaiset toteutukset (esim. Infograafit, videot, tapahtumamateriaalit)",
"- Strategisen markkinointiviestinn\u00e4n kehitt\u00e4minen",
"- Kohderyhm\u00e4l\u00e4ht\u00f6inen kampanjasuunnittelu",
"- Sis\u00e4lt\u00f6markkinointi ja verkkon\u00e4kyvyyden kehitt\u00e4minen (mm. Hakukoneoptimointi)",
"",
"Kumppaniksi haetaan osaamiseltaan laaja-alaista, kustannustehokasta ja toimintatavaltaan ketter\u00e4\u00e4 yhteisty\u00f6tahoa palvelemaan erilaisissa visuaalisen suunnittelun ja tuotannon sek\u00e4 markkinointiviestinn\u00e4n ja digitaalisen viestinn\u00e4n tarpeissa. Ty\u00f6t sis\u00e4lt\u00e4v\u00e4t suunnitteluty\u00f6n ja toteutuksen valmiiksi aineistoiksi tai tuotteeksi. Kumppanilta edellytet\u00e4\u00e4n saavutettavuusvaatimusten hallintaa. ",
"",
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