{
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{
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{
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{
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"name": "Mainonta- ja markkinointipalvelut",
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},
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"descrProcurement": [
"Kokkolan kaupunki pyyt\u00e4\u00e4 tarjousta mainostoimistopalveluista kaupungin vastuualueiden sek\u00e4 erikseen mainittujen konserniyhti\u00f6iden k\u00e4ytt\u00f6\u00f6n. ",
"",
"Tarjouspyynn\u00f6n perusteella muodostetaan usean toimittajan puitej\u00e4rjestely mainostoimistopalveluista.",
"",
"Puitej\u00e4rjestelyss\u00e4 tilaajina ovat Kokkolan kaupunki, Kokkolanseudun Kehitys Oy KOSEK, Kokkolan Matkailu Oy, Nuorisokeskus Villa Elba Oy, Kokkolan Teollisuuskyl\u00e4 Oy sek\u00e4 Liikelaitos Kokkolan Vesi. Kukin toimija tilaa palvelun itsen\u00e4isesti. Hankittava palvelu koostuu kunkin tilaajaosapuolen oman graafisen ohjeiston ja visuaalisen ilmeen pohjalta.",
"",
"T\u00e4h\u00e4n usean toimittajan puitej\u00e4rjestelyyn valitaan palveluntuottajia niin monta, ett\u00e4 tilaajien hankintatarpeet eri tilanteissa sopimuskaudella t\u00e4yttyv\u00e4t.",
"",
"Hankinta sis\u00e4lt\u00e4\u00e4 erilaisia markkinointitoimenpiteiden sek\u00e4 -kampanjoiden kokonaissuunnittelua, graafista suunnittelua, erilaisten painot\u00f6iden taittoty\u00f6t\u00e4, tekstin- ja visuaalisuuden suunnittelua, konseptisuunnittelua sek\u00e4 digitaalista- ja somemarkkinointia.",
"",
"Hankinnan tilaaminen puitej\u00e4rjestelyss\u00e4 palveluntuottajilta ratkaistaan t\u00e4m\u00e4n kilpailutuksen mukaisen kokonaistaloudellisen edullisuuden etusijaj\u00e4rjestyksen tai sopimuskaudella teht\u00e4v\u00e4n minikilpailutuksen mukaisesti. ",
"",
"1. Etusijaj\u00e4rjestys: Mainostoimistopalvelujen kertahankinnat tilaaja hankkii silt\u00e4 palveluntuottajalta, joka tilaajan arvion mukaan pystyy hankinnan toteuttamaan kulloinkin tilaajan tarpeiden, tavoitteiden ja aikataulun mukaisesti.",
"",
"2. Minikilpailutus: Yli 20 000 euron (alv 0 %) mainostoimistopalvelujen kertahankinnoissa, tilaajalla on oikeus my\u00f6s kilpailuttaa kyseinen hankinta palveluntuottajien kesken minikilpailutuksella. Valinta tehd\u00e4\u00e4n t\u00e4ll\u00f6in hinta\/laatu -arviointia k\u00e4ytt\u00e4en seuraavia kriteerej\u00e4:",
"",
"- Hinta, 40 % (tuntihinta ja arvio k\u00e4ytett\u00e4vist\u00e4 tunneista)",
"",
"- Laatuarviointi, 60 % suoritetaan arvioimalla: teht\u00e4v\u00e4\u00e4n esitetty tiimi (ty\u00f6kokemus ja koulutus), alustava toteutussuunnitelma, toimitusaika, toimitusvarmuus (tiimin teht\u00e4v\u00e4njako ja varahenkil\u00f6j\u00e4rjestelyt)",
""
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"beginDate": "2022-02-01T00:00:00",
"endDate": "2023-12-31T00:00:00",
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"renewalDescription": [
"Kokkolan kaupungila on oikeus jatkaa sopimuskautta vuoden kest\u00e4v\u00e4ll\u00e4 optiolla: ",
"",
"1.1.2024 - 31.12.2024",
"",
"Option mahdollisesta k\u00e4ytt\u00e4misest\u00e4 tilaaja ilmoittaa palveluntuottajille viimeist\u00e4\u00e4n 30.9.2023."
]
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"",
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