{
"id": 81393,
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"noticeNumber": "2021-081393",
"reducedTimeLimitsForReceiptOfTenders": false,
"corrigendumAdditionalInformation": [],
"creatorSystem": "Cloudia Kilpailutus",
"type": 9902,
"project": {
"id": 57807,
"title": "Digitaalisen markkinoinnin palvelut",
"contractType": 2,
"procurementCategory": 1,
"referenceNumber": "349890",
"jointProcurement": false,
"procurementLaw": [],
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"coPurchasers": [],
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"email": "[email protected]",
"contactPerson": "Heli Malmstr\u00f6m",
"mainUrl": "http:\/\/www.oamk.fi",
"validationState": 0
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"otherContractingAuthorityType": "Korkeakoulu",
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"publish": 2,
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"lotsSubmittedForQuantity": 0,
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"lotsMaxAwardedQuantity": 0,
"lotCombinationPossible": false,
"lotCombinationPossibleDescription": [],
"validationState": 0
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{
"mainCpvCode": {
"code": "79340000",
"name": "Mainonta- ja markkinointipalvelut",
"vocCodes": []
},
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"additionalCpvCodes": [],
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"FI1D9"
],
"mainsiteplaceWorksDelivery": [
"Oulu"
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"Oulun Ammattikorkeakoulu Oy (j\u00e4ljemp\u00e4n\u00e4 hankintayksikk\u00f6) hankkii palveluntuottajan toteuttamaan digitaalista markkinointia. Hankintayksik\u00f6n Viestint\u00e4 vastaa organisaation viestinn\u00e4n yleisilmeest\u00e4.",
"",
"Digitaalinen markkinointi tarkoittaa muun muassa hakusanamainontaa, somemarkkinointia (esim. Facebook, Instagram, YouTube, Twitter, LinkedIn, Jodel, TikTok), Display-mainontaa sek\u00e4 hakukoneoptimointia.",
"",
"Digitaalisen markkinointiviestinn\u00e4n toimeksiannot voivat olla itsen\u00e4isi\u00e4 kampanjoita tai digipalveluilla voidaan tukea muuta viestint\u00e4\u00e4. Teht\u00e4viin kuuluu mm. sis\u00e4ll\u00f6n suunnittelu ja tuottaminen digitaalisiin kanaviin (ml. verkkopalvelut, mobiilipalvelut, sosiaalinen media ym.) huomioiden monikanavainen suunnittelu. Digitaalisen ja perinteisen markkinointiviestinn\u00e4n integrointi: synergioiden hakeminen suunnittelussa ja toteuttamisessa. Aineistojen kustannustehokas suunnitteleminen ja r\u00e4\u00e4t\u00e4l\u00f6inti siten, ett\u00e4 niit\u00e4 voidaan tehokkaasti editoida ja j\u00e4lkik\u00e4sitell\u00e4 sopiviksi eri kanaviin ja medioihin. ",
"",
"Puitesopimukseen valitaan enint\u00e4\u00e4n yksi (1) puitetoimittaja. ",
"",
"Hankintayksikk\u00f6 ei sitoudu mihink\u00e4\u00e4n v\u00e4himm\u00e4istilausm\u00e4\u00e4riin eik\u00e4 sopimus tulee sis\u00e4lt\u00e4m\u00e4\u00e4n m\u00e4\u00e4r\u00e4ostovelvoitetta. Hankintojen m\u00e4\u00e4r\u00e4t vaihtelevat vuosittain viestint\u00e4tarpeiden mukaisesti.",
"",
"MALLIT\u00d6IDEN JA SUUNNITELMIEN ARVIOINTI",
"Tarjouspyynn\u00f6n kohdassa Hankinnan kohteen kriteerit pyydett\u00e4vien mallit\u00f6iden ja suunnitelmien arvioinnista on lis\u00e4tietoa tarjouspyynn\u00f6n kohdassa IV.1.1. Menettelyn luonne.",
""
],
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"qualityCriteria": [],
"costCriteria": [],
"priceCriterion": {},
"criterion": [],
"criteriaStatedInProcurementDocuments": false
},
"estimatedValue": {
"type": 1,
"value": 120000,
"currency": "EUR"
},
"timeFrame": {
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"beginDate": "2021-11-01T00:00:00",
"endDate": "2023-10-31T00:00:00",
"canBeRenewed": true,
"renewalDescription": [
"Hankintayksik\u00f6t pid\u00e4tt\u00e4v\u00e4t oikeuden hankkia lis\u00e4- ja t\u00e4ydennysostot valitulta tarjoajalta.",
"",
"Sopimuskausi on 1.11.2021-31.10.2023 + 1 + 1 optiovuotta. ",
"",
"Hankintayksikk\u00f6 pid\u00e4tt\u00e4\u00e4 oikeuden jatkaa sopimuskautta aina siihen asti, kunnes t\u00e4m\u00e4n hankinnan seuraavan julkisen tarjouskilpailun hankintap\u00e4\u00e4t\u00f6s on saanut lainvoiman. Sopimuskauden jatkamisesta neuvotellaan erikseen."
]
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"partialOffersWillBeAccepted": false,
"options": true,
"optionsDescription": [
"Hankintayksikk\u00f6 pid\u00e4tt\u00e4\u00e4 oikeuden tehd\u00e4 lis\u00e4- ja t\u00e4ydennyshankinnat valitulta palveluntuottajalta."
],
"optionType": 0
},
"tendersMustBePresentedAsElectronicCatalogs": false,
"euFunds": {
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},
"additionalInformation": [],
"awardContract": {
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"awardedContracts": []
},
"validationState": 0
}
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"additionalInformation": 1,
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"nationalRegistrationNumber": "2509747-8",
"nutsCodes": [
"FI1D9"
],
"postalAddress": {
"streetAddress": "Yliopistokatu 9",
"postalCode": "90570",
"town": "Oulu",
"country": "FI"
},
"telephoneNumber": "+358 401415108",
"email": "[email protected]",
"contactPerson": "Heli Malmstr\u00f6m",
"mainUrl": "http:\/\/www.oamk.fi",
"validationState": 0
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"otherAddressForProcurementDocuments": {
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"validationState": 0
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"sendTendersOption": 1,
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"addressToSendTenders": {
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"validationState": 0
},
"electronicCommunicationRequiresSpecialTools": false,
"documentsEntirelyInHilma": false,
"specsAndAdditionalDocuments": 0,
"validationState": 0
},
"contactPerson": {
"name": "Heli Malmstr\u00f6m",
"email": "[email protected]",
"phone": "+358 401415108"
},
"procurementObject": {
"shortDescription": [
"Oulun Ammattikorkeakoulu Oy (j\u00e4ljemp\u00e4n\u00e4 hankintayksikk\u00f6) hankkii palveluntuottajan toteuttamaan digitaalista markkinointia. Hankintayksik\u00f6n Viestint\u00e4 vastaa organisaation viestinn\u00e4n yleisilmeest\u00e4.",
"",
"Digitaalinen markkinointi tarkoittaa muun muassa hakusanamainontaa, somemarkkinointia (esim. Facebook, Instagram, YouTube, Twitter, LinkedIn, Jodel, TikTok), Display-mainontaa sek\u00e4 hakukoneoptimointia.",
"",
"Digitaalisen markkinointiviestinn\u00e4n toimeksiannot voivat olla itsen\u00e4isi\u00e4 kampanjoita tai digipalveluilla voidaan tukea muuta viestint\u00e4\u00e4. Teht\u00e4viin kuuluu mm. sis\u00e4ll\u00f6n suunnittelu ja tuottaminen digitaalisiin kanaviin (ml. verkkopalvelut, mobiilipalvelut, sosiaalinen media ym.) huomioiden monikanavainen suunnittelu. Digitaalisen ja perinteisen markkinointiviestinn\u00e4n integrointi: synergioiden hakeminen suunnittelussa ja toteuttamisessa. Aineistojen kustannustehokas suunnitteleminen ja r\u00e4\u00e4t\u00e4l\u00f6inti siten, ett\u00e4 niit\u00e4 voidaan tehokkaasti editoida ja j\u00e4lkik\u00e4sitell\u00e4 sopiviksi eri kanaviin ja medioihin. ",
"",
"Puitesopimukseen valitaan enint\u00e4\u00e4n yksi (1) puitetoimittaja. ",
"",
"Hankintayksikk\u00f6 ei sitoudu mihink\u00e4\u00e4n v\u00e4himm\u00e4istilausm\u00e4\u00e4riin eik\u00e4 sopimus tulee sis\u00e4lt\u00e4m\u00e4\u00e4n m\u00e4\u00e4r\u00e4ostovelvoitetta. Hankintojen m\u00e4\u00e4r\u00e4t vaihtelevat vuosittain viestint\u00e4tarpeiden mukaisesti.",
"",
"MALLIT\u00d6IDEN JA SUUNNITELMIEN ARVIOINTI",
"Tarjouspyynn\u00f6n kohdassa Hankinnan kohteen kriteerit pyydett\u00e4vien mallit\u00f6iden ja suunnitelmien arvioinnista on lis\u00e4tietoa tarjouspyynn\u00f6n kohdassa IV.1.1. Menettelyn luonne.",
"",
""
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],
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"MALLIT\u00d6IDEN JA SUUNNITELMIEN VERTAILUMENETTELY",
"Hankintayksik\u00f6n viestint\u00e4asiantuntijat ja yhteishakukampanjoihin osallistuvat muut asiantuntijat arvioivat mallity\u00f6n ja digimarkkinoinnin vuosisuunnitelman. Mallity\u00f6n ja suunnitelmat arvioidaan siten, ett\u00e4 arvioitsijat eiv\u00e4t tied\u00e4, mink\u00e4 tarjoajan ty\u00f6t\u00e4 arvioivat. Annetut laatupisteet ovat arvioitsijoiden yhdess\u00e4 p\u00e4\u00e4tt\u00e4m\u00e4t pisteet, kts. tarjouspyynn\u00f6n kohta Hankinnan kohteen kriteerit.",
"",
"Mallity\u00f6ss\u00e4, sen selvitysosiossa ja suunnitelmissa ei saa n\u00e4ky\u00e4 tarjoajan nime\u00e4 tai logoa tai muuta tunnistetta, joista tarjoajan voisi tunnistaa."
],
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},
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"language": "FI",
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"town": "Helsinki",
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"email": "[email protected]",
"mainUrl": "http:\/\/www.oikeus.fi\/markkinaoikeus",
"validationState": 0
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{
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{
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{
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