{
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"id": 56772,
"title": "Mahdollisuuksien pohjoinen - JobBoost Koillis-Suomi -hankkeen toteuttaman Maan pinnalla -konseptin markkinointisuunnitelma ja sis\u00e4ll\u00f6ntuotanto",
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"- Tee ehdotus 1.1.2022 - 30.4.2023 ajalle kampanjoinnista kokonaisuutena ottaen huomioon lanseerauksen, mediabudjetin ollessa 30.000 euroa",
"- Tarkennetut kohderyhm\u00e4t konseptiin perustuen alueiden n\u00e4k\u00f6kulmasta kampanjoinnissa",
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"- Markkinoinnin jatkosuunnitelma lanseerauksen j\u00e4lkeen",
"- Tavoitteiden ja mittareiden suunnittelu yhdess\u00e4 JobBoost-ty\u00f6ryhm\u00e4n kanssa",
"- Tulosten raportointi",
"- Digikampanjoiden sis\u00e4ll\u00f6ntuotantoa voi tarjota optiona (kts. kohta optiot)"
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"- Tarinavideot henkil\u00f6ist\u00e4 (hinta \/ video, sis\u00e4lt\u00e4\u00e4 videoiden suunnittelun, kuvauksen ja editoinnin, mahdolliset palkkiot malleille kuntien \/ Naturpoliksen toimesta)",
"- Lanseerausk\u00e4ytt\u00f6\u00f6n video, jossa t\u00e4ytyy huomioida kaikki kolme kuntaa (sis\u00e4lt\u00e4en k\u00e4sikirjoituksen, kuvauksen ja editoinnin, mahdolliset palkkiot malleille kuntien \/ Naturpoliksen toimesta)",
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""
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"",
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"shortDescription": [
"Mahdollisuuksien pohjoinen - JobBoost Koillis-Suomi (my\u00f6hemmin JobBoost) -hankkeessa konseptoidun Maan pinnalla -konseptin markkinointisuunnitelman ja sis\u00e4ll\u00f6ntuotannon tarjouspyynt\u00f6. ",
"",
"Kuusamon, Taivalkosken ja Posion kunnissa k\u00e4rsit\u00e4\u00e4n ty\u00f6voimapulasta ja kohtaantohaasteesta, mink\u00e4 vuoksi alueen yritykset, asukkaat ja itse kunta kokevat \u00e4\u00e4rimm\u00e4isen t\u00e4rke\u00e4ksi l\u00e4hte\u00e4 hakemaan ratkaisuja. T\u00e4t\u00e4 tarkoitusta varten on aloitettu Mahdollisuuksien Pohjoinen - Jobboost -hanke.",
"",
"Yksi merkitt\u00e4v\u00e4 tekij\u00e4 haasteen ratkaisussa on parantaa Kuusamon, Taivalkosken ja Posion kuntien muodostaman ty\u00f6ss\u00e4k\u00e4yntialueen tunnettuutta ja houkuttelevuutta. T\u00e4m\u00e4n vuoksi on p\u00e4\u00e4tetty luoda yhten\u00e4isen ty\u00f6sss\u00e4k\u00e4yntialueen konsepti, joka huomioi mahdollisen uuden asukkaan tarpeet ja perusteet el\u00e4m\u00e4nmuutokselle, sek\u00e4 ehk\u00e4p\u00e4 vastaa kysymyksiin ja oikoo ennakkoluuloja alueesta.",
"",
"Tarinallinen konsepti kertoo arjen kulusta Posiolla, Taivalkoskella ja Kuusamossa. Kohderyhm\u00e4lle n\u00e4ytet\u00e4\u00e4n paikkakunnilta oman paikkansa l\u00f6yt\u00e4neiden ihmisten el\u00e4m\u00e4\u00e4, arjen ja vapaa-ajan tekemisten ja ratkaisujen kautta.",
"",
"Millainen aikak\u00e4sitys on Koillismaalla el\u00e4ess\u00e4 verrattuna ruuhka-Suomeen? Miten ty\u00f6markkinat, harrastukset, palveluiden k\u00e4ytt\u00f6 on ihmisen kokoista? Miten el\u00e4m\u00e4 Koillismaalla poikkeaa ennakkoluuloista? Miten Koillismaalla el\u00e4ess\u00e4 voi tuntea olevansa perill\u00e4 \u2013 ei koko ajan jahtaamassa jotakin.",
"",
"Koska ihmiset ja tarinat ovat aitoja, my\u00f6s paikalliset sitoutuvat konseptiin ja pit\u00e4v\u00e4t sit\u00e4 omanaan ja omann\u00e4k\u00f6isen\u00e4\u00e4n. Se ei ole kiiltokuva, vaikka sen viesti onkin positiivinen.",
"",
"",
"Hankekoodi: S22183. "
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