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            "",
            "Visit Finland is an integral part of Business Finland and actively promotes Finnish tourism as a national expert in the travel industry sector. The aim is to help companies attract foreign investments to Finland, become more international in their line of work and promote Finland as an attractive travel destination to a worldwide audience. Visit Finland works closely with ministries, travel businesses, transport companies and Finnish regions. This cooperation involves research, product development, and marketing of tourism to Finland from abroad.",
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            "One of the core missions in Visit Finland\u2019s strategy is leading with knowledge. In order to reach this goal, it is vital to have a comprehensive understanding of our target markets. In addition to the registered overnight statistics and the quantitative and qualitative surveys we conduct on our target markets, there is a strong need for more accurate information and forecasts of air capacity and air reservation information with booking data of visitors entering by plane to Finland. This insight helps travel industry professionals to make knowledge-based decisions, better anticipate the development of air connectivity as well as the travel demand, and focus on the most relevant consumer sectors with the most suitable products and services on the right moment. Especially when the restrictions and boarder closures will ease up after the pandemic, information on how the air capacity and air bookings to Finland are developing on our target markets will be essential for the travel industry to focus on the recovery phase.",
            "",
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                "After a thorough investigation and familiarisation with current software platforms available in the market, ForwardKeys with their Destination Gateway platform stands clearly out from other service providers and it's the only suitable platform for Business Finland. The main argument supporting this is that Destination Gateway provides the most comprehensive dataset in the market, reflecting not only past and future bookings made via travel agencies but also including bookings made directly with the airlines. This is a significant advantage as the free independent travellers (FIT\u2019s) book often their trips directly on the airline website and not via travel agencies. Without this information on direct airline bookings, Business Finland will not be able to create a comprehensive understanding on the air travel demand."
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