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"title": "Puitej\u00e4rjestely viestint\u00e4- ja markkinointiviestinn\u00e4n palveluista ja tuottajapalveluista Suomi toimii -viestint\u00e4kokonaisuudelle",
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"Tavoitteena on, ett\u00e4 puitesopimukset tulevat voimaan touko-kes\u00e4kuussa 2021 ja p\u00e4\u00e4ttyv\u00e4t 31.12.2022 (sopimuskausi). Lis\u00e4ksi hankintayksik\u00f6ll\u00e4 on oikeus jatkaa sopimuskautta yhdell\u00e4 (1) optiovuodella.",
"",
"Toimeksiantoja arvioidaan teht\u00e4v\u00e4ksi keskim\u00e4\u00e4rin yhteens\u00e4 15-25 kpl. Yksitt\u00e4isen tilauksen arvo voi vaihdella paljon toimeksiannon sis\u00e4ll\u00f6st\u00e4 ja laajuudesta riippuen sen ollessa keskim\u00e4\u00e4rin arviolta 10 000 - 150 000 euron v\u00e4lill\u00e4 (alv o%). Puitej\u00e4rjestelyyn valittavilla toimittajilla ei ole yksinoikeutta palveluihin (ks. j\u00e4ljemp\u00e4n\u00e4 hinta ja kaupalliset ehdot). ",
"",
"Kilpailutettava palvelu on tarkemmin kuvattu ja taustoitettu tarjouspyynn\u00f6n liitteell\u00e4 1. Hankinnan kohteen kuvaus. "
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"shortDescription": [
"Valtioneuvoston kanslian (hankintayksikk\u00f6) viestint\u00e4osasto hankkii viestint\u00e4- ja markkinointiviestinn\u00e4n palveluja ja tuottajapalveluja Suomi toimii -viestint\u00e4kokonaisuudelle. ",
"",
"Suomi toimii on laajassa yhteisty\u00f6ss\u00e4 toteutettava henkisen kriisinkest\u00e4vyyden viestinn\u00e4llinen kokonaisuus, jota valtioneuvoston kanslia koordinoi. Kokonaisuus k\u00e4ynnistettiin koronapandemiasta johtuen maaliskuussa 2020 ja se jatkuu vuosina 2021-2022.",
"",
"Suomi toimii muodostuu eri toimijoiden, kuten viranomaisten, yritysten ja j\u00e4rjest\u00f6jen yhteisty\u00f6ss\u00e4 ja itsen\u00e4isesti tuottamista kampanjoista, hankkeista ja toimenpiteist\u00e4. Teht\u00e4v\u00e4n\u00e4 on tukea yhteiskunnan ja ihmisten toimintaa ja jaksamista sek\u00e4 henkist\u00e4 kriisinkest\u00e4vyytt\u00e4 koronapandemiassa ja sen j\u00e4lkeen. ",
"",
"Hankinnan kohteeseen kuuluu: ",
"",
"Viestint\u00e4- ja markkinointiviestint\u00e4palvelut sek\u00e4 tuottajapalvelut sis\u00e4lt\u00e4en muun muassa:",
"",
"\u2022 Viestinn\u00e4n suunnittelu, projektiviestint\u00e4 ja viestinn\u00e4n toteuttaminen",
"\u2022 Markkinointi, mainonta ja sis\u00e4ll\u00f6ntuotanto m. sosiaalisen median vaikuttajaviestint\u00e4palvelut sek\u00e4",
"\u2022 Mediakumppanuuksien suunnittelu ja toteuttaminen ml. mediaostot",
"\u2022 Tuotantojen ja tapahtumien briiffaus, valvonta ja ohjaus",
"",
"Hankinnassa perustetaan puitej\u00e4rjestely. Hankintayksikk\u00f6 valitsee kilpailutuksen perusteella puitej\u00e4rjestelyyn kolme parhaat pisteet saanutta tarjoajaa edellytt\u00e4en, ett\u00e4 hyv\u00e4ksyttyj\u00e4 tarjoajia ja tarjouksia on n\u00e4in monta.",
"",
"Hankintamenettelyn perusteella valtioneuvoston kanslia tekee puitesopimukset palvelujen tuottamisesta Suomi toimii \u2013kokonaisuuden tarpeisiin toimittajiksi valittujen tarjoajien kanssa. ",
"",
"Hankinnan kohde on kuvattu tarkemmin liitteell\u00e4 1 Hankinnan kohteen kuvaus."
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