{
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"Kelan markkinointiviestinn\u00e4n keskeisin teht\u00e4v\u00e4 on eri palvelukanavien, erityisesti verkkoasioinnin, markkinointi eri asiakasryhmille. Suurimmat asiakasryhm\u00e4t ovat lapsiperheet, opiskelijat ja ty\u00f6tt\u00f6m\u00e4t sek\u00e4 toimeentulotuen ja asumistukien saajat. Lis\u00e4ksi markkinointiviestinn\u00e4n keinoin jaetaan tietoa etuuksista ja niiss\u00e4 tapahtuvista muutoksista. Markkinointia tehd\u00e4\u00e4n aina kohdennetusti eri asiakasryhmille.",
"",
"Tarjoajaa koskevat vaatimukset, hankittavat asiantuntijaroolit ja vaatimukset rooleittain on kuvattu palvelukuvauksessa (tarjouspyynn\u00f6n liite 1a)"
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"Sopimus on ensin voimassa kaksi (2) vuotta ja sen j\u00e4lkeen sopimus jatkuu kahdella yhden (1)+(1) vuoden optiolla, ellei Kela toisin p\u00e4\u00e4t\u00e4. Kela ilmoittaa kirjallisesti, jos optioita ei oteta k\u00e4ytt\u00f6\u00f6n kolme (3) kuukautta ennen kunkin optiokauden alkua, muutoin sopimus jatkuu kunkin yhden (1) vuoden option kerrallaan. "
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{
"title": "Sosiaalisen median sis\u00e4ll\u00f6ntuotannon ja kampanjoiden kehitt\u00e4minen ja sis\u00e4ll\u00f6ntuotanto sosiaalisen median eri palveluihin sek\u00e4 sosiaaliseen mediaan liittyv\u00e4t koulutuspalvelut",
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"Kela ja Kelaan kuuluva Kantapalvelut viestiv\u00e4t asiakkaille ja muille sidosryhmille useissa sosiaalisen median kanavissa. Kelalla on lukuisia kohdeyleis\u00f6j\u00e4, joten viestien tarkka personoiminen ja kohdentaminen ovat viestinn\u00e4ss\u00e4mme keskeisi\u00e4 asioita. Palvelemme asiakkaita mm. Facebookissa, Instagramissa, Jodelissa ja Kysy Kelasta -keskustelupalstoilla sek\u00e4 ohjevideoilla YouTubessa. Sidosryhmille ja yhteisty\u00f6kumppaneille tarjotaan sosiaaliturvaan liittyv\u00e4\u00e4 tietoa mm. Twitteriss\u00e4, Sosiaalivakuutus-verkkolehdess\u00e4 sek\u00e4 Tutkimusblogissa. Uusia kanavia otetaan tarvittaessa k\u00e4ytt\u00f6\u00f6n. ",
"Kela voi hankkia valittavalta palveluntuottajalta toimeksiannoilla esimerkiksi seuraavia palveluja:",
"",
"* Ajallisesti rajattujen sosiaalisessa mediassa toteutettavien markkinointikampanjoiden suunnittelu.",
"",
"* Kelan viestint\u00e4yksik\u00f6n sparraaminen sosiaalisen median hy\u00f6dynt\u00e4misess\u00e4 ja tekemisen kehitt\u00e4misess\u00e4.",
"",
"* Kelan sosiaalisen median asiakaspalvelutiimin koulutukset ja sparraaminen.",
"",
"* Kanavastrategiaty\u00f6 tai sis\u00e4lt\u00f6konseptien suunnittelu itsen\u00e4isesti tai Kelan viestinn\u00e4n asiantuntijoita osallistaen.",
"",
"* Sosiaalisen median tulosten raportointi ja toimenpide-ehdotukset jatkokehitt\u00e4mist\u00e4 varten.",
"",
"* Sosiaalisen median koulutukset Kelan asiantuntijoille.",
"",
"Tarjoajaa koskevat vaatimukset, hankittavat asiantuntijaroolit ja vaatimukset rooleittain on kuvattu palvelukuvauksessa (tarjouspyynn\u00f6n liite 1b)"
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"Sopimus on ensin voimassa kaksi (2) vuotta ja sen j\u00e4lkeen sopimus jatkuu kahdella yhden (1)+(1) vuoden optiolla, ellei Kela toisin p\u00e4\u00e4t\u00e4. Kela ilmoittaa kirjallisesti, jos optioita ei oteta k\u00e4ytt\u00f6\u00f6n kolme (3) kuukautta ennen kunkin optiokauden alkua, muutoin sopimus jatkuu kunkin yhden (1) vuoden option kerrallaan. "
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"Kelan viestint\u00e4 kehitt\u00e4\u00e4 toimintaansa strategiseen viestint\u00e4\u00e4n, strategiaviestint\u00e4\u00e4n ja kriisiviestint\u00e4\u00e4n erikoistuneen palveluntuottajan kanssa.",
"",
"Tarjoajaa koskevat vaatimukset, hankittavat asiantuntijaroolit ja vaatimukset rooleittain on kuvattu palvelukuvauksessa (tarjouspyynn\u00f6n liite 1c).",
""
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{
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{
"title": "Tutkimusviestinn\u00e4n kehitt\u00e4minen, suunnittelu, sis\u00e4ll\u00f6ntuotanto sek\u00e4 tutkijoiden kouluttaminen",
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"Hankittaviin palveluihin kuuluu Kelan tutkimukseen liittyv\u00e4\u00e4 strategista viestint\u00e4\u00e4 ja sis\u00e4ll\u00f6ntuotantoa, jotka on kuvattu seuraavasti.",
"",
"Strateginen viestint\u00e4 tarkoittaa viestint\u00e4suunnitelman tekemist\u00e4 ja viestinn\u00e4n suunnittelua, viestint\u00e4kokonaisuuden konseptointia, ydinviestien rakentamista, mediavalmennusta, ty\u00f6pajaa ja tutkijoiden viestint\u00e4koulutusta.",
"",
"Sis\u00e4ll\u00f6ntuotannolla tarkoitetaan sis\u00e4ll\u00f6ntuotantoa eri kanavissa kuten tiedotteen kirjoittamista, tekstien editointia, sis\u00e4ll\u00f6n tuottamista verkkosivuille tai sosiaaliseen mediaan, livetwiittaamista tai visuaalisen viestinn\u00e4n toteutusta.",
"",
"Kelan viestint\u00e4 haluaa kehitt\u00e4\u00e4 tutkimusviestint\u00e4\u00e4ns\u00e4 tutkimusviestint\u00e4\u00e4n erikoistuneen ja sen erityispiirteet tuntevan kumppanin kanssa.",
"",
"Tarjoajaa koskevat vaatimukset, hankittavat asiantuntijaroolit ja vaatimukset rooleittain on kuvattu palvelukuvauksessa (tarjouspyynn\u00f6n liite 1d)"
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"Sopimus on ensin voimassa kaksi (2) vuotta ja sen j\u00e4lkeen sopimus jatkuu kahdella yhden (1)+(1) vuoden optiolla, ellei Kela toisin p\u00e4\u00e4t\u00e4. Kela ilmoittaa kirjallisesti, jos optioita ei oteta k\u00e4ytt\u00f6\u00f6n kolme (3) kuukautta ennen kunkin optiokauden alkua, muutoin sopimus jatkuu kunkin yhden (1) vuoden option kerrallaan. "
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"shortDescription": [
"Kansanel\u00e4kelaitos kilpailuttaa t\u00e4ll\u00e4 tarjouspyynn\u00f6ll\u00e4 seuraavat osa-alueet:",
"",
"1. Markkinointiviestinn\u00e4n kokonaisuuden kehitt\u00e4minen ja materiaalituotanto eri kanaviin",
"",
"2. Sosiaalisen median sis\u00e4ll\u00f6ntuotannon ja kampanjoiden kehitt\u00e4minen ja sis\u00e4ll\u00f6ntuotanto sosiaalisen median eri palveluihin sek\u00e4 sosiaaliseen mediaan liittyv\u00e4t koulutuspalvelut",
"",
"3. Viestinn\u00e4n kehitt\u00e4minen (erityisesti strategia- ja kriisiviestint\u00e4)",
"",
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"",
"Osatarjoukset ovat sallittuja siten, ett\u00e4 tarjoaja voi tarjota yht\u00e4 tai useampaa osa-aluetta. Tarjouksen tulee sis\u00e4lt\u00e4\u00e4 kaikki osa-alueeseen kuuluvat palvelut. ",
"",
"Tarjousten vertailu ja hankintap\u00e4\u00e4t\u00f6s tehd\u00e4\u00e4n osa-aluekohtaisesti.",
"",
"Vaihtoehtoiset tarjoukset eiv\u00e4t ole sallittuja.",
"",
"Hankinnassa on kyse puitej\u00e4rjestelyst\u00e4, jossa jokaiseen osa-alueeseen valitaan kaksi palveluntuottajaa. "
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