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"HSL:n perusteht\u00e4v\u00e4n\u00e4 on kehitt\u00e4\u00e4 ja tarjota sujuvia ja luotettavia liikkumisratkaisuja asiakkaiden tarpeisiin Helsingin seudulla. HSL vastaa joukkoliikenteen markkinoinnista ja matkustajainformaatiosta HSL-alueella (Helsinki, Espoo, Vantaa, Kauniainen, Kerava, Kirkkonummi, Siuntio, Sipoo ja Tuusula).",
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"HSL:n markkinointiviestinn\u00e4n tavoitteena on joukkoliikenteen k\u00e4ytt\u00e4j\u00e4m\u00e4\u00e4rien kasvattaminen sek\u00e4 k\u00e4velyn ja py\u00f6r\u00e4ilyn edist\u00e4minen. Vuonna 2021 on t\u00e4rke\u00e4\u00e4 saada palautettua ihmisten luottamus joukkoliikenteeseen ja kasvattaa lipputuloja koronan aiheuttamien tappioiden j\u00e4ljilt\u00e4. HSL toteuttaa vuosittain yhden imagokampanjan ja 4\u20135 myyntikampanjaa. Kampanjoiden lis\u00e4ksi tarvetta on my\u00f6s jatkuvalle n\u00e4kyvyydelle. Mediaostoihin on varattu noin 1,5 miljoona euroa vuodessa.",
"",
"HSL:n markkinointikampanjat ovat yleens\u00e4 monikanavaisia. Toiminta-alueemme vuoksi mainonta on p\u00e4\u00e4s\u00e4\u00e4nt\u00f6isesti alueellisesti kohdennettua.",
"",
"Vuonna 2020 HSL ottaa k\u00e4ytt\u00f6\u00f6n viestint\u00e4ratkaisun, joka mahdollista monikanavaisen asiakasviestinn\u00e4n HSL:n omissa digitaalisissa viestint\u00e4kanavissa. Maksettu digitaalinen mainonta tulee suorien integraatioiden my\u00f6t\u00e4 olemaan yksi osa asiakastietojen perusteella toteutettavaa kohdennetun viestinn\u00e4n kokonaisuutta. ",
"",
"Haemme mediatoimistoa, jonka tiimin j\u00e4senill\u00e4 on strategisen mediasuunnittelun ja br\u00e4ndimainonnan osto-osaamisen lis\u00e4ksi my\u00f6s kohdennetun mainonnan erityisosaamista, asiakaspolkuymm\u00e4rryst\u00e4, kokemusta asiakasrekisteriin kohdennetusta mainonnasta sek\u00e4 teknist\u00e4 osaamista liittyen mainonnan seurantapisteisiin, sovelluksen konversiopisteisiin ja ev\u00e4steisiin. Asiakaspolulla tarkoitamme t\u00e4ss\u00e4 yhteydess\u00e4 kampanjakohtaista polkua, sis\u00e4lt\u00e4en mainonnan lis\u00e4ksi kaikki vaiheet joita asiakas k\u00e4y l\u00e4pi mainonnan n\u00e4kemisen ja lopullisen tavoitteen, kuten oston v\u00e4lill\u00e4."
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