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"title": " K0119-02200, VR-Yhtym\u00e4 Oy, Markkinoinnin konseptit ja suunnittelukokonaisuudet",
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"Hankinnan kohteena on VR-Yhtym\u00e4 Oy:n (j\u00e4ljemp\u00e4n\u00e4 Asiakas tai VR) markkinoinnin konseptien ja suunnittelukokonaisuuksien hankinta. Hankinnan kohteena on palvelu, jossa valittu palveluntuottaja suunnittelee ja toteuttaa yhteisty\u00f6ss\u00e4 VR:n kanssa liiketoimintaa ja br\u00e4ndi\u00e4 tukevaa markkinointia ja p\u00e4ivitt\u00e4isen kaupallisen toiminnan kehityst\u00e4.",
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"Hankinnassa on kysymys VR:n liiketoiminnallisten ja br\u00e4ndillisten tavoitteiden toteutumisen tukemisesta markkinoinnin keinoin. Strateginen suunnittelu, luovat kampanjakonseptit, lanseeraukset, kustannustehokas ja innovatiivinen kohderyhmien tavoittaminen sek\u00e4 pitk\u00e4j\u00e4nteinen br\u00e4ndinrakennus kuten my\u00f6s markkinoinnin operatiivinen suunnittelu ja jatkuvan toteutuksen tekeminen. ",
"",
"VR:n markkinoinnin tarpeet vaihtelevat laajasti hyvin taktisista ja hintavetoisista p\u00e4ivitt\u00e4isist\u00e4 toimenpiteist\u00e4 pitk\u00e4kestoisempiin br\u00e4ndi\u00e4 rakentavaan tarinankerrontaan.",
"",
"VR k\u00e4ytt\u00e4\u00e4 markkinointiviestinn\u00e4n suunnitteluun ja toteuttamiseen Palvelutuottajan lis\u00e4ksi media-, analytiikka-, viestint\u00e4- ja tuotantotoimistoja ja mahdollisia muita palveluntarjoajia. Asiakas ja tarvittaessa Palveluntuottaja ohjeistaa Asiakkaan muita yhteisty\u00f6kumppaneita hankinnassa tehdyn ty\u00f6n jalkautuksessa.",
"",
"Kilpailutuksella tullaan valtsemaan 1-2 Palvelutuottajaa, joiden kanssa tehd\u00e4\u00e4n puitesopimus. Kohteen sis\u00e4lt\u00f6 tarkentuu kilpailutusprosessin aikana lopullisen tarjouspyynt\u00f6\u00f6n.",
"",
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"",
"Hankinnan ennakoituna arvona on ilmoitettu koko sopimuskauden arvo optiokaudet mukaan lukien (3+1+1).",
""
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