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"Hankinnan kohteena on Yleisradio Oy:n (j\u00e4ljemp\u00e4n\u00e4 \u201cYle\u201d) k\u00e4ytt\u00f6\u00f6n tulevat Tubular somevideoanalytiikkalisenssit.",
"",
"Hankittavilla lisensseill\u00e4 tulee voida n\u00e4hd\u00e4 Ylen sosiaalisessa mediassa tehtyjen videojulkaisujen menestyminen laajemmassa kuvassa ja ymm\u00e4rt\u00e4\u00e4 sosiaalisen median videoiden sis\u00e4lt\u00f6trendej\u00e4 ik\u00e4ryhmitt\u00e4in. T\u00e4m\u00e4 edellytt\u00e4\u00e4, ett\u00e4 valitulla toimittajalla on p\u00e4\u00e4sy YouTuben hallinnoimaan viralliseen dataan sosiaalisen videoiden analytiikkaan liittyen.",
"",
"Hankinnan arvioitu arvo ilman arvonlis\u00e4veroa on viidelle lisenssille noin 85 000 euroa vuodessa. Sopimus tehd\u00e4\u00e4n kahdelle vuodelle.",
""
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"justification": [
"Hankintalain 40 \u00a7:n 2 kohdan mukaan hankintayksikk\u00f6 voi tehd\u00e4 suorahankinnan, jos teknisest\u00e4 tai yksinoikeuden suojaamiseen liittyv\u00e4st\u00e4 syyst\u00e4 vain tietty toimittaja voi toteuttaa hankinnan; lis\u00e4edellytyksen\u00e4 on, ett\u00e4 j\u00e4rkevi\u00e4 vaihtoehtoisia tai korvaavia ratkaisuja ei ole eik\u00e4 kilpailun puuttuminen johdu hankinnan ehtojen keinotekoisesta kaventamisesta.",
"",
"Valittu toimittaja Tubular Labs, Inc. on ainoa, joka pystyy tuottamaan Ylen tarvitsemaa palvelua. Tubular Labs, Inc. on YouTuben virallinen yhteisty\u00f6kumppani ja sille on my\u00f6nnetty YouTube Measurement Program -sertifiointi. Vain YouTuben virallisilla ja sertifioiduilla yhteisty\u00f6kumppaneilla on p\u00e4\u00e4sy YouTuben dataan. Hankinnan kannalta samaan lopputulokseen ei p\u00e4\u00e4st\u00e4 muilla markkinoilla olevilla tai sellaisten toimijoiden ratkaisuilla, jotka eiv\u00e4t ole YouTuben virallisia yhteisty\u00f6kumppaneita.",
"",
"YouTube Measurement Program -sertifikaatti on my\u00f6nnetty nelj\u00e4lle yritykselle. Yle on l\u00e4hett\u00e4nyt tietopyynn\u00f6n kaikille nelj\u00e4lle sertifioidulle yritykselle kartoittaen, pystyv\u00e4tk\u00f6 yritykset tuottamaan Ylen tarvitsemaa palvelua. Vain Tubular Labs, Inc. on vastannut my\u00f6nt\u00e4v\u00e4sti. Ylen selvitysten mukaan markkinoilla ei ole yrityksen Tubular Labs Inc. lis\u00e4ksi toista yrityst\u00e4, joka voi tarjota Ylen tarvitsemaan palvelua tai vastaavaa ratkaisua, joilla voidaan toteuttaa Ylen tarpeet.",
"",
"Edell\u00e4 mainituista syist\u00e4 voidaan katsoa, ett\u00e4 teknisest\u00e4 syyst\u00e4 vain yksi toimittaja voi toteuttaa hankinnan, ja siten hankinnan tekemiselle suorahankintana on olemassa hankintalain 40 \u00a7:n kohdan 2 mukainen peruste.",
""
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"dateCreated": "2020-10-09T09:33:40.8249134",
"dateModified": "2020-10-09T09:33:40.874674"
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