{
"id": 39195,
"procurementProjectId": 31211,
"noticeNumber": "2020-039195",
"reducedTimeLimitsForReceiptOfTenders": false,
"corrigendumAdditionalInformation": [],
"type": 9902,
"project": {
"id": 31211,
"title": "Kes\u00e4kampanja OTA-kanavassa",
"contractType": 2,
"procurementCategory": 1,
"referenceNumber": "",
"jointProcurement": false,
"procurementLaw": [],
"centralPurchasing": false,
"coPurchasers": [],
"creatorId": "b6546eb9-46f7-4a02-875b-0472b0cbb238",
"validationState": 2,
"organisation": {
"id": "203c4dc8-bbc9-4870-2f32-08d78deb351a",
"information": {
"officialName": "Koillis-Suomen kehitt\u00e4misyhti\u00f6 Naturpolis Oy",
"nationalRegistrationNumber": "1940705-4",
"department": "",
"nutsCodes": [
"FI1D9"
],
"postalAddress": {
"streetAddress": "Nuottatie 6",
"postalCode": "93600",
"town": "Kuusamo",
"country": "FI"
},
"telephoneNumber": "+358 400921953",
"email": "[email protected]",
"mainUrl": "www.naturpolis.fi",
"validationState": 2
},
"contractingAuthorityType": 64,
"otherContractingAuthorityType": "Kuntien omistama kehitt\u00e4misyhti\u00f6",
"contractingType": 0,
"mainActivity": 1024,
"otherMainActivity": "Kuntien omistama kehitt\u00e4misyhti\u00f6",
"mainActivityUtilities": 0,
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},
"state": 1,
"defenceWorks": 0,
"defenceSupplies": 0,
"defenceCategory": {},
"disagreeToPublishNoticeBasedOnDefenceServiceCategory4": false,
"publish": 2,
"agricultureWorks": 0,
"isPrivate": false,
"isConcluded": false,
"dateCreated": "2020-02-17T09:39:08.3257007",
"dateModified": "2020-02-17T11:02:57.0764603"
},
"lotsInfo": {
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"lotsSubmittedFor": 0,
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"lotsMaxAwarded": false,
"lotsMaxAwardedQuantity": 0,
"lotCombinationPossible": false,
"lotCombinationPossibleDescription": [],
"validationState": 2
},
"objectDescriptions": [
{
"mainCpvCode": {
"code": "",
"name": "",
"vocCodes": []
},
"quantityOrScope": [],
"additionalCpvCodes": [
{
"code": "",
"name": "",
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}
],
"nutsCodes": [
"FI1D9",
"FI1D7",
"FI1D8"
],
"mainsiteplaceWorksDelivery": [],
"descrProcurement": [
"HANKINNAN KOHDE ",
"",
"Hankittavan markkinointikampanjan tarkoituksena on edist\u00e4\u00e4 hankealueen matkakohteiden kansainv\u00e4listen matkailijoiden m\u00e4\u00e4r\u00e4n kasvua kes\u00e4ll\u00e4 ja syksyll\u00e4 2020. Markkinointity\u00f6 halutaan tehd\u00e4 yhden kansainv\u00e4lisen OTA-kanavan sis\u00e4ll\u00e4 esim. Expedia, Outdoor Active, Secret Escapes, Trip Advisor, Urlaubsgurus tai jokin muu soveltuva OTA-kanava. Kampanjan kustannusarvio on 35 000 \u20ac. ",
"",
"Kampanjan tavoitteet ovat: ",
"1.\tRuka-Kuusamon tarjonnan markkinointi Saksan ja Iso-Britannian markkina-alueilla",
"2.\tSy\u00f6tteen tarjonnan markkinointi Saksan ja Iso-Britannian markkina-alueilla",
"3.\tSallan tarjonnan markkinointi Saksan markkina-alueilla",
"4.\tSuomussalmen markkinointi Saksan markkina-alueilla",
"5.\tPosion markkinointi Saksan markkina-alueilla",
"6.\tTaivalkosken markkinointi Saksan markkina-alueilla",
"",
"Tekniset tavoitteet: ",
"-\tkampanja toivotaan toteutettavaksi niin, ett\u00e4 jokaisella kohteella Ruka-Kuusamo, Sy\u00f6te, Salla, Suomussalmi, Posio ja Taivalkoski on kampanjassa OTAn sis\u00e4ll\u00e4 oleva laskeutumissivu, jonne liikenne ohjataan",
"-\tkunkin kohteen laskeutumissivulla tulisi olla n\u00e4kyviss\u00e4 alueen yritysten varattavissa olevia tuotteita",
"-\tliikenteen ohjaus valituilta markkina-alueilta edell\u00e4 mainittujen kohteiden laskeutumissivuille",
"-\tmuut mahdolliset kampanjan onnistuneen toteutukseen teht\u00e4v\u00e4t tekniset ratkaisut",
"-\tkampanjan vaikuttavuuden raportoinnin osalta toivotaan laskeutumissivujen k\u00e4vij\u00e4m\u00e4\u00e4rien seurantaa sek\u00e4 ROI lukujen toimittamista kanavassa varattavissa olevien aktiviteettien ja majoituksen osalta ",
"Kilpailutuksen tavoitteena on l\u00f6yt\u00e4\u00e4 yksi (1) kokonaistaloudellisesti edullisin toimija. Tilaaja pid\u00e4tt\u00e4\u00e4 oikeuden olla valitsematta yht\u00e4\u00e4n toimijaa, mik\u00e4li sopivia ei l\u00f6ydy.",
"",
"Kilpailutuksen tavoitteena on l\u00f6yt\u00e4\u00e4 yksi (1) kokonaistaloudellisesti edullisin toimija. Tilaaja pid\u00e4tt\u00e4\u00e4 oikeuden olla valitsematta yht\u00e4\u00e4n toimijaa, mik\u00e4li sopivia ei l\u00f6ydy.",
"",
""
],
"disagreeAwardCriteriaToBePublished": false,
"awardCriteria": {
"criterionTypes": 5,
"qualityCriteria": [],
"costCriteria": [],
"priceCriterion": {},
"criterion": [
""
],
"criteriaStatedInProcurementDocuments": true
},
"estimatedValue": {
"type": 0,
"currency": "EUR",
"disagreeToBePublished": false,
"doesNotExceedNationalThreshold": false
},
"timeFrame": {
"type": 3,
"beginDate": "2020-03-06T00:00:00",
"endDate": "2020-06-16T00:00:00",
"canBeRenewed": false,
"renewalDescription": []
},
"candidateNumberRestrictions": {
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"envisagedMinimumNumber": 0,
"envisagedMaximumNumber": 0,
"objectiveCriteriaForChoosing": [],
"selected": 0
},
"optionsAndVariants": {
"variantsWillBeAccepted": false,
"partialOffersWillBeAccepted": false,
"options": false,
"optionsDescription": [],
"optionType": 0
},
"tendersMustBePresentedAsElectronicCatalogs": false,
"euFunds": {
"procurementRelatedToEuProgram": true,
"projectIdentification": [
"Kuusamon lentokent\u00e4n vaikutusalueen matkailun kehitt\u00e4minen (Gateway to Land of National Parks) ",
"",
"Hankkeen tavoitteena on lis\u00e4t\u00e4 kansainv\u00e4listen matkailijoiden m\u00e4\u00e4r\u00e4\u00e4 ymp\u00e4rivuotisesti Ruka-Kuusamon, Suomussalmen, Taivalkosken, Sy\u00f6tteen, Posion ja Sallan alueella, sek\u00e4 kasvattaa Kuusamon lentokent\u00e4n matkustajam\u00e4\u00e4r\u00e4\u00e4."
]
},
"additionalInformation": [],
"awardContract": {
"contractAwarded": 0,
"noAwardedContract": {
"failureReason": 0,
"originalNoticeSentVia": 0,
"originalEsender": {
"login": "",
"customerLogin": "",
"tedNoDocExt": ""
},
"originalNoticeSentViaOther": ""
},
"awardedContract": {
"contractNumber": "",
"contractTitle": "",
"numberOfTenders": {
"disagreeTenderInformationToBePublished": false,
"total": 0
},
"disagreeContractorInformationToBePublished": false,
"contractors": [],
"initialEstimatedValueOfContract": {
"currency": ""
},
"finalTotalValue": {
"type": 0,
"currency": "",
"disagreeToBePublished": false,
"doesNotExceedNationalThreshold": false
},
"likelyToBeSubcontracted": false,
"valueOfSubcontract": {
"currency": ""
},
"subcontractingDescription": [],
"exAnteSubcontracting": {
"allOrCertainSubcontractsWillBeAwarded": false,
"shareOfContractWillBeSubcontracted": false
},
"pricePaidForBargainPurchases": {
"currency": ""
},
"notPublicFields": {
"communityOrigin": false,
"nonCommunityOrigin": false,
"countries": [],
"awardedToTendererWithVariant": false,
"abnormallyLowTendersExcluded": false
},
"concessionRevenue": {
"currency": ""
},
"pricesAndPayments": {
"currency": ""
},
"concessionValueAdditionalInformation": []
}
},
"qualificationSystemDuration": {
"type": 0,
"renewal": false,
"necessaryFormalities": []
},
"validationState": 2
}
],
"communicationInformation": {
"procurementDocumentsAvailable": 1,
"procurementDocumentsUrl": "https:\/\/www.hankintailmoitukset.fi\/fi\/public\/procurement\/31211\/notice\/39195",
"additionalInformation": 1,
"additionalInformationAddress": {
"postalAddress": {},
"validationState": 0
},
"otherAddressForProcurementDocuments": {
"officialName": "",
"nationalRegistrationNumber": "",
"department": "",
"nutsCodes": [],
"postalAddress": {
"streetAddress": "",
"postalCode": "",
"town": "",
"country": ""
},
"telephoneNumber": "",
"email": "",
"contactPerson": "",
"mainUrl": "",
"validationState": 0
},
"sendTendersOption": 8,
"addressToSendTenders": {
"postalAddress": {},
"email": "[email protected]",
"validationState": 0
},
"electronicCommunicationRequiresSpecialTools": false,
"electronicCommunicationInfoUrl": "",
"documentsEntirelyInHilma": true,
"specsAndAdditionalDocuments": 0,
"specsAndAdditionalDocumentsAddress": {
"postalAddress": {},
"validationState": 0
},
"electronicAccess": "",
"validationState": 2
},
"contactPerson": {
"name": "Koillis-Suomen kehitt\u00e4misyhti\u00f6 Naturpolis OY",
"email": "[email protected]",
"phone": "+358 408608844"
},
"procurementObject": {
"shortDescription": [
"Hankittavan markkinointikampanjan tarkoituksena on edist\u00e4\u00e4 hankealueen matkakohteiden kansainv\u00e4listen matkailijoiden m\u00e4\u00e4r\u00e4n kasvua kes\u00e4ll\u00e4 ja syksyll\u00e4 2020. Markkinointity\u00f6 halutaan tehd\u00e4 yhden kansainv\u00e4lisen OTA-kanavan sis\u00e4ll\u00e4 esim. Expedia, Outdoor Active, Secret Escapes, Trip Advisor, Urlaubsgurus tai jokin muu soveltuva OTA-kanava. Kampanjan kustannusarvio on 35 000 \u20ac. ",
"",
"Kampanjan tavoitteet ovat: ",
"1.\tRuka-Kuusamon tarjonnan markkinointi Saksan ja Iso-Britannian markkina-alueilla",
"2.\tSy\u00f6tteen tarjonnan markkinointi Saksan ja Iso-Britannian markkina-alueilla",
"3.\tSallan tarjonnan markkinointi Saksan markkina-alueilla",
"4.\tSuomussalmen markkinointi Saksan markkina-alueilla",
"5.\tPosion markkinointi Saksan markkina-alueilla",
"6.\tTaivalkosken markkinointi Saksan markkina-alueilla",
"",
"Tekniset tavoitteet: ",
"-\tkampanja toivotaan toteutettavaksi niin, ett\u00e4 jokaisella kohteella Ruka-Kuusamo, Sy\u00f6te, Salla, Suomussalmi, Posio ja Taivalkoski on kampanjassa OTAn sis\u00e4ll\u00e4 oleva laskeutumissivu, jonne liikenne ohjataan",
"-\tkunkin kohteen laskeutumissivulla tulisi olla n\u00e4kyviss\u00e4 alueen yritysten varattavissa olevia tuotteita",
"-\tliikenteen ohjaus valituilta markkina-alueilta edell\u00e4 mainittujen kohteiden laskeutumissivuille",
"-\tmuut mahdolliset kampanjan onnistuneen toteutukseen teht\u00e4v\u00e4t tekniset ratkaisut",
"-\tkampanjan vaikuttavuuden raportoinnin osalta toivotaan laskeutumissivujen k\u00e4vij\u00e4m\u00e4\u00e4rien seurantaa sek\u00e4 ROI lukujen toimittamista kanavassa varattavissa olevien aktiviteettien ja majoituksen osalta .",
"",
"Kilpailutuksen tavoitteena on l\u00f6yt\u00e4\u00e4 yksi (1) kokonaistaloudellisesti edullisin toimija. Tilaaja pid\u00e4tt\u00e4\u00e4 oikeuden olla valitsematta yht\u00e4\u00e4n toimijaa, mik\u00e4li sopivia ei l\u00f6ydy.",
""
],
"estimatedValue": {
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"value": 35000,
"currency": "EUR",
"disagreeToBePublished": false,
"doesNotExceedNationalThreshold": true
},
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"code": "79340000",
"name": "Mainonta- ja markkinointipalvelut",
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},
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"disagreeToBePublished": false,
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},
"defence": {
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"frameworkAgreement": {
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"frameworkAgreementType": 0,
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"dynamicPurchasingSystemInvolvesAdditionalPurchasers": false,
"justificationForDurationOverFourYears": [],
"justificationForDurationOverSevenYears": [],
"justificationForDurationOverEightYears": [],
"dynamicPurchasingSystemWasTerminated": false,
"estimatedTotalValue": {
"type": 0,
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"disagreeToBePublished": false,
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},
"duration": {
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},
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},
"additionalCpvCodes": [],
"subcontract": {
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"tendererHasToIndicateChange": false,
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"successfulTendererToSpecify": false
},
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},
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},
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"renewals": {
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},
"subsequentContract": {
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}
},
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},
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},
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},
"conditionsInformation": {
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"economicCriteriaToParticipate": false,
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"economicRequiredStandards": [],
"technicalCriteriaToParticipate": false,
"technicalCriteriaDescription": [],
"technicalRequiredStandards": [],
"rulesForParticipation": [],
"restrictedToShelteredWorkshop": false,
"restrictedToShelteredProgram": false,
"reservedOrganisationServiceMission": false,
"depositsRequired": [],
"financingConditions": [],
"legalFormTaken": [],
"qualificationSystemConditions": [],
"ciriteriaForTheSelectionOfParticipants": [],
"executionOfServiceIsReservedForProfession": false,
"referenceToRelevantLawRegulationOrProvision": [],
"participationIsReservedForProfession": false,
"indicateProfession": [],
"contractPerformanceConditions": [],
"obligationToIndicateNamesAndProfessionalQualifications": false,
"validationState": 0
},
"conditionsInformationDefence": {
"depositsRequired": [],
"financingConditions": [],
"legalFormTaken": [],
"otherParticularConditions": [],
"personalSituationOfEconomicOperators": [],
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"economicCriteriaOfEconomicOperators": [],
"economicCriteriaOfEconomicOperatorsMinimum": [],
"economicCriteriaOfSubcontractors": [],
"economicCriteriaOfSubcontractorsMinimum": [],
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"technicalCriteriaOfEconomicOperatorsMinimum": [],
"technicalCriteriaOfSubcontractors": [],
"technicalCriteriaOfSubcontractorsMinimum": [],
"restrictedToShelteredWorkshops": false,
"restrictedToShelteredProgrammes": false,
"restrictedToParticularProfession": false,
"restrictedToParticularProfessionLaw": [],
"staffResponsibleForExecution": false,
"validationState": 0
},
"conditionsInformationNational": {
"participantSuitabilityCriteria": [
"Tarjouspyynn\u00f6n liitteiden mukaisesti"
],
"requiredCertifications": [
"Tarjouspyynn\u00f6n liitteiden mukaisesti"
],
"additionalInformation": [],
"validationState": 2,
"reservedForShelteredWorkshopOrProgram": false
},
"complementaryInformation": {
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"electronicOrderingUsed": false,
"electronicInvoicingUsed": false,
"electronicPaymentUsed": false,
"additionalInformation": [],
"defence": {
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"projectIdentification": []
},
"taxLegislationUrl": "",
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"postalCode": "",
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"country": ""
},
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"validationState": 0
},
"environmentalProtectionUrl": "",
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},
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},
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}
},
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},
"datePublished": "2020-02-17T11:15:57.9050709",
"state": 2,
"tedPublishState": 0,
"tedValidationErrors": [],
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"procedureInformation": {
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"justificationForAcceleratedProcedure": [],
"contestType": 0,
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"type": 0,
"currency": "",
"disagreeToBePublished": false,
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},
"frameworkAgreement": {
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},
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},
"frequencyAndValue": []
},
"reductionRecourseToReduceNumberOfSolutions": false,
"reserveRightToAwardWithoutNegotiations": false,
"electronicAuctionWillBeUsed": false,
"additionalInformationAboutElectronicAuction": [],
"namesOfParticipantsAlreadySelected": [],
"procurementGovernedByGPA": false,
"criteriaForEvaluationOfProjects": [],
"disagreeCriteriaForEvaluationOfProjectsPublish": false,
"urlNationalProcedure": "",
"mainFeaturesAward": [],
"defence": {
"candidateNumberRestrictions": {
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"envisagedMinimumNumber": 0,
"envisagedMaximumNumber": 0,
"objectiveCriteriaForChoosing": [],
"selected": 0
},
"awardCriteria": {
"criterionTypes": 0,
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"criteria": []
}
},
"national": {
"otherProcedure": [],
"additionalProcedureInformation": [
"YHTEYDENPITO JA LIS\u00c4TIEDOT KILPAILUN AIKANA",
"Tarjoaja voi tarjouskilpailun aikana pyyt\u00e4\u00e4 tarjouspyynt\u00f6\u00f6n liittyvi\u00e4 lis\u00e4tietoja s\u00e4hk\u00f6postitse, l\u00e4hett\u00e4m\u00e4ll\u00e4 kysymykset osoitteeseen [email protected]. L\u00e4het\u00e4 kysymykset 21.2.2020 kello 15:00 Suomen aikaa menness\u00e4. Kirjoita s\u00e4hk\u00f6postin aihekentt\u00e4\u00e4n \u201dKysymykset OTA markkinointikampanjasta\u201d. ",
"",
"Tarjoajien tasapuolisen kohtelun takaamiseksi muulla tavoin esitettyihin kysymyksiin ei vastata.",
"",
"Kysyj\u00e4n nime\u00e4 tai muita tarjoajaa koskevia tietoja ei ilmoiteta kysymysten ja vastausten yhteydess\u00e4.",
"",
"Vastaukset kysymyksiin l\u00e4het\u00e4\u00e4n yht\u00e4aikaisesti, samansis\u00e4lt\u00f6isen\u00e4 kaikille kysymyksi\u00e4 j\u00e4tt\u00e4neille sek\u00e4 yhteystietonsa kysymysten j\u00e4tt\u00f6p\u00e4iv\u00e4\u00e4n menness\u00e4 l\u00e4hett\u00e4neille. My\u00f6hemmin tarjouskilpailusta kiinnostuneet voivat pyyt\u00e4\u00e4 kysymyksi\u00e4 ja vastauksia edell\u00e4 mainitusta hankintayksik\u00f6n s\u00e4hk\u00f6postiosoitteesta. Hankintayksikk\u00f6 vastaa pyynt\u00f6ihin 24.2.2020 menness\u00e4. ",
"",
"Tarjoajan vastuulla on huomioida kysymykset ja niihin annetut vastaukset sek\u00e4 k\u00e4ytt\u00e4\u00e4 hyv\u00e4kseen mahdollisesti t\u00e4smennettyj\u00e4 tietoja tarjousta antaessaan.",
"",
"TARJOUSTEN VALINTAPERUSTE JA VERTAILU",
"Tarjousten valintaperuste on laatu.",
"",
"Laadun arvioinnissa arvioidaan tarjoukseen liitett\u00e4v\u00e4n toteutussuunnitelman sis\u00e4lt\u00f6\u00e4. Arvioinnin osa-alueet ja n\u00e4iden painoarvot ovat.",
"o\ttoteutussuunnitelma 40 %",
"o\tSuomen ja tarjouspyynn\u00f6ss\u00e4 mainittuja kohteiden n\u00e4kyvyys OTA-kanavan sis\u00e4ll\u00e4 20 %",
"o\tOTA-kanavan k\u00e4ytt\u00e4j\u00e4m\u00e4\u00e4r\u00e4t 20 %",
"o\traportoinnin toteutustapa 20 %",
"",
"Parhaimmaksi arvioitu suunnitelma saa 100 pistett\u00e4 ja muut suhteessa t\u00e4h\u00e4n. Arvioinnin suorittaa raati, jossa on edustajia seuraavista organisaatioista: Naturpolis, Oy, Ruka-Kuusamo Matkailu ry, Mets\u00e4hallitus Luontopalvelu, Sy\u00f6tteen Matkailuyhdistys ry sek\u00e4 Sallan, Suomussalmen ja Posion kunnat",
"",
"Sopimustoimittajaksi valitaan korkeimmat pisteet saanut tarjoaja (1 kpl)."
],
"transparencyType": 0,
"limitedNumberOfParticipants": false,
"numberOfParticipants": 0,
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