{
"id": 37174,
"procurementProjectId": 29851,
"noticeNumber": "2020-037174",
"reducedTimeLimitsForReceiptOfTenders": false,
"corrigendumAdditionalInformation": [],
"creatorSystem": "Cloudia Kilpailutus",
"type": 200,
"legalBasis": "32014L0024",
"project": {
"id": 29851,
"title": "ThisisFINLAND kiinankielisen median sis\u00e4ll\u00f6ntuotanto",
"contractType": 2,
"procurementCategory": 1,
"jointProcurement": false,
"procurementLaw": [],
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"id": "823a595f-2795-4d88-2d2b-08d78deb351a",
"information": {
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"streetAddress": "PL 176",
"postalCode": "00023",
"town": "Valtioneuvosto",
"country": "FI"
},
"email": "[email protected]",
"contactPerson": "Laura Kamras",
"mainUrl": "https:\/\/um.fi\/",
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},
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},
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"lotsInfo": {
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{
"mainCpvCode": {
"code": "79340000",
"name": "Mainonta- ja markkinointipalvelut",
"vocCodes": []
},
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"FI"
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"descrProcurement": [
"Kiinte\u00e4\u00e4n kuukausimaksuun sis\u00e4ltyy seuraavat palvelut:",
"A)\tSosiaalinen media \u2013 SINA WEIBO, markkinointi ja kehitt\u00e4minen k\u00e4sitt\u00e4en kampanjat ja mainonta, korkeintaan kaksi kampanjasuunnitelmaa kalenterivuodessa. Keskim\u00e4\u00e4rin yhden postauksen laatiminen toimittajan toimesta, kuitenkin korkeintaan 60 toimittajan luomaa postausta kuukaudessa. Loput postaukset jakoina muista kanavista. ",
"Wechat, markkinointi ja kehitt\u00e4minen yhdess\u00e4 Suomen Kiinan edustustojen ja Team Finland \u2013tiimin kanssa (max 2h\/kk). Nelj\u00e4n artikkelin kirjoittaminen kuukausittain Wechat-kanavaan sis\u00e4lt\u00e4en kuvatoimittamisen (= kuvien valinta ja muokkaus valituista l\u00e4hteist\u00e4). 1-2 n\u00e4ist\u00e4 artikkeleista voi olla Wechat-muotoon muokattuja ThisisFINLAND-sivuston artikkeleita. ",
"Toimittaja osallistuu postausten her\u00e4tt\u00e4miin keskusteluihin ja reagoi niiss\u00e4 esitettyihin suoriin kysymyksiin ja poistaa ep\u00e4asialliset postaukset ja\/tai kommentit.",
"",
"B)\tToimittaja vastaa ThisisFINLAND \u2013artikkelien editoinnista ja kieliasun tarkistamisesta, layoutista ja julkaisemisesta ThisisFINLAND verkkosivuilla Wordpress-ohjelmalla (2-4 kpl\/kk), pituus noin 3000-4200 merkki\u00e4 v\u00e4lily\u00f6nteineen. Artikkelien teemat ja aiheet tulevat ThisisFinlandin toimitukselta, joka tilaa artikkelit freelance-toimittajilta. Asiakas eli ulkoministeri\u00f6 vastaa artikkelien k\u00e4\u00e4nt\u00e4misest\u00e4 ja k\u00e4\u00e4nt\u00e4minen toteutetaan Valtioneuvoston kanslian kautta.",
"",
"C)\tBaidu hakukone (max, 1h\/kk), Mahdolliset hakukonesanojen sy\u00f6tt\u00e4miset.",
"",
"D)\tKumppanuuksien kehitt\u00e4minen (max. 3 h\/kk), mahdollisten yhteisty\u00f6kumppanien kartoittaminen, kontaktointi ja neuvottelu. ",
"Konkreettisten yhteisty\u00f6ehdotusten tekeminen ja kommunikointi.",
"",
"E)\tEdell\u00e4 mainittujen alustojen lis\u00e4ksi seurataan my\u00f6s muiden alustojen tilannetta ja kehityst\u00e4 sek\u00e4 harkitaan tarvetta uusien alustojen k\u00e4ytt\u00f6\u00f6nottoon.",
" ",
"F)\tYhteydenpito Asiakkaaseen eli ulkoministeri\u00f6\u00f6n. Palavereja ja tapaamisia, sopimus sis\u00e4lt\u00e4\u00e4 kalenterivuodessa kaksi seurantakokousta (yhden seurantakokouksen pituus korkeintaan viisi tuntia). N\u00e4ihin osallistumisesta ja niihin valmistautumisesta asiakas ei korvaa tuntity\u00f6t\u00e4 eik\u00e4 matkakuluja Helsinkiin. Yhteydenpito sis\u00e4lt\u00e4\u00e4 s\u00e4hk\u00f6posteja tarpeen mukaan, sek\u00e4 raportoinnin kuukausittain sek\u00e4 kirjallisena, ett\u00e4 suullisesti yhteisess\u00e4 palaverissa. Raportoinnista tulee k\u00e4yd\u00e4 ilmi suosituimmat sis\u00e4ll\u00f6t ja k\u00e4vij\u00e4tilastot.",
"",
"G)\tYhteydenpito Pekingin suurl\u00e4hetyst\u00f6n ja Shanghain PKV:n kanssa yhteisess\u00e4 WeChat \u2013ryhm\u00e4ss\u00e4. Konkreettinen viikoittainen sis\u00e4lt\u00f6suunnittelu ja julkaisukalenteri tehd\u00e4\u00e4n yhteisell\u00e4 Trello-tilill\u00e4.",
""
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"costCriteria": [],
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"timeFrame": {
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"days": 0,
"months": 36,
"years": 0,
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"Ulkoministeri\u00f6ll\u00e4 tilaajana on optio, eli oikeus jatkaa sopimusta 12 kuukautta. T\u00e4m\u00e4 option arvo sis\u00e4ltyy hankinnan kokonaisarvoon. Varsinaisen sopimuskauden arvo on 150.000 euroa ja optiokauden 50.000 euroa. Hinnat ovat ilmoitettu ilman arvonlis\u00e4veroa. "
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"optionsMonths": 0
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"tendersMustBePresentedAsElectronicCatalogs": false,
"euFunds": {
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"awardedToTendererWithVariant": false,
"abnormallyLowTendersExcluded": false
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"postalCode": "00023",
"town": "Valtioneuvosto",
"country": "FI"
},
"email": "[email protected]",
"contactPerson": "Laura Kamras",
"mainUrl": "https:\/\/um.fi\/",
"validationState": 0
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"documentsEntirelyInHilma": false,
"specsAndAdditionalDocuments": 0,
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"contactPerson": {
"name": "Laura Kamras",
"email": "[email protected]"
},
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"shortDescription": [
"ThisisFinland -sosiaalinen media \u2013 SINA WEIBO, Wechat; markkinointi ja kehitt\u00e4minen mukaan lukien kampanjat ja mainonta.",
"ThisisFinland \u2013kiinankielinen palvelu; artikkelien teemat ja aiheet tulevat ThisisFinlandin toimitukselta ja artikkelit tilataan freelance-toimittajilta. Toimittaja vastaa artikkelien editoinnista ja kieliasun tarkistamisesta, layoutista ja julkaisemisesta ThisisFinlandin verkkosivuilla Wordpress \u2013ohjelmalla.",
"",
""
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"estimatedTimingForFurtherNoticePublish": [
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{
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{
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