{
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"Hankinnan kohteena on telemarkkinointipalvelu, jossa toimittaja sopii myyntitapaamisia tilaajan toimeksiannosta. Sovittavien myyntitapaamisten lukum\u00e4\u00e4r\u00e4 sopimuskaudella on tilaajan arvion mukaan noin 1000 kpl. Tapaamiset jakautuvat tasaisesti sopimuskaudelle. Arvioitu sovittavien tapaamisten lukum\u00e4\u00e4r\u00e4 ei sido tilaajaa eik\u00e4 hankinta tuota palveluntuottajalle yksinoikeutta telemarkkinoinnin palveluiden tuottamiseen tilaajalle. Hankittava palvelu ja palveludokumentaatio tulee tuottaa suomen kielell\u00e4. ",
"",
"Taustaa: ",
"Tilaajan asiakkaat on jaettu kahteen (2) kohderyhm\u00e4\u00e4n: opiskelija-asiakkaat (BtoC) ja yritysasiakkaat (BtoB). Opiskelija-asiakkaista valtaosa suorittaa ammatillista tutkintoa tai t\u00e4ydent\u00e4\u00e4 osaamistaan erilaisilla p\u00e4tev\u00f6itymiskoulutuksilla. Varsin monet opiskelijoista ovat alanvaihtajia. Markkinointiviestinn\u00e4n sis\u00e4lt\u00f6 on suunnattu aikuisille, i\u00e4lt\u00e4\u00e4n 18 - 55-vuotiaille henkil\u00f6ille. Keinoina ovat lehti- ja digitaalinen mainonta sek\u00e4 sosiaalinen media (somepostaukset ja mainokset). BtoC markkinoinnin hoitaa p\u00e4\u00e4osin tilaajan markkinointi- ja viestint\u00e4yksikk\u00f6. Yritysasiakkaiden (BtoB) markkinoinnista suunnataan erityisesti keskisuurten ja suurten yritysten liiketoiminnasta, henkil\u00f6st\u00f6n kehitt\u00e4misest\u00e4, tuotannollisesta toiminnasta ja\/tai koulutusostoista p\u00e4\u00e4tt\u00e4ville henkil\u00f6ille (my\u00f6h. yritysp\u00e4\u00e4tt\u00e4j\u00e4). Viestinn\u00e4n p\u00e4\u00e4paino on erilaisissa liiketoiminnan kehitt\u00e4miseen tai esim. muutostilanteisiin liittyviss\u00e4 valmennuksissa ja muissa koulutuspalveluissa. Lis\u00e4tietoa yrityksille suunnatuista palveluista: https:\/\/www.taitotalo.fi\/yritykselle. BtoB markkinoinnista vastaavat tilaajan yritysasiakkuuksista vastaavat henkil\u00f6t yhteisty\u00f6ss\u00e4 tilaajan markkinointi- ja viestint\u00e4yksik\u00f6n kanssa. Kyseisten henkil\u00f6iden teht\u00e4viin sis\u00e4ltyy yritysasiakasyhteisty\u00f6n ja myynnin lis\u00e4ksi vastuu asiakkuuksien hoitoon liittyvist\u00e4 prosesseista. Lis\u00e4ksi he osallistuvat mm. tilaajan tarjoamien koulutuspalveluiden kehitt\u00e4miseen ja toimivat sis\u00e4isin\u00e4 konsultteina oman roolinsa puitteissa."
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"",
"",
" "
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""
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