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"Monthly fee for Visit Finland and related industries should include:\n\na) Networking:\n1.\tAct as the primary contact for local press and media enquiries and source out suitable travel and related media (press, TV & film productions, KOL\u2019s) reaching the target audiences\n2.\tPrimary contact and consultant on all PR related matters in the target market\n3.\tContact and proactively pitch Finland story ideas to key media in the target market\n4.\tCreate, maintain and update a relevant media database for the purposes of Business Finland \n\nb) Standard activities:\n1.\tCreate and distribute up to 13 newsletters and\/or press releases per year for key media (travel and related media and travel trade) in the target market\n2.\tTranslate and distribute press material provided by Business Finland\n3.\tSupport Business Finland marketing campaigns with PR functions for example by inviting media to already established events, putting together PR proposals for campaigns, distributing campaign related press materials and vetting participants for marketing campaigns. \n4.\tLiaising with stakeholders such as Business Finland and Visit Finland\u2019s representatives, Finnish Embassy and tour operators\n\nc) Media trips:\n1.\tInvite top-tier journalists, TV and film productions and\/or KOL\u2019s that reach target audience for UK specific group media trips (approx. 4) and individual media trips or participants for international group media trips (approx. 20) to Finland. \n2.\tCoordinate the media trips in cooperation with Business Finland \u2013 Visit Finland staff\n3.\tAccompanying and hosting the UK specific group media trips\n4.\tReport the outcomes of the media trips\n\nd) PR Events:\n1.\tOrganizing and hosting 1-2 PR events per year in cooperation with Business Finland - Visit Finland staff \n2. Invite media and host events\n3.\tReport the outcomes of the PR events\n\ne) Reporting:\n1.\tMonitor media and create a monthly media coverage report. Business Finland - Visit Finland expects PR Agency to use given templates and\/or tools for media reporting and to use a media monitoring service (must be included in the monthly fee).\n2.\tCreate an annual media coverage report by using given template for media reporting\n3.\tProvide follow-up on media trips and PR event results in a report format\n4.\tProvide report on press releases and newsletters\n5.\tProvide the press releases that have been sent out to media including the list of media that it was sent to. \n\nAll services listed above a) - e) should include in the monthly fee (Appendix 1). Price to be given 13 newsletters and 2 event.\n\nMedia relations provided for the other industries of Business Finland will be based on the separate prices (Appendix 1). \n"
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"Business Finland Oy is looking for dynamic PR services for Visit Finland and related industries in UK. As food, design, lifestyle and entertainment are an essential part of travel, we cooperate with these industries at Business Finland and have joint PR needs.\n\nSuccessful PR service include:\n1. Media relations services in securing best coverage for Business Finland, PR strategies, network and promotional activities. \n2. Coordination and local support for Business Finland according to local requirements.\n\nLocal PR activities are executed in cooperation with Business Finland. Business Finland provides a designated contact person for managing and coordinating the PR cooperation.\n\nThe focus of Visit Finland\u2019s and related industries\u2019 PR actions will be on delivering relevant messages and initiatives to the media in the market. Emphasis is put on TV and film productions, daily newspapers, online publications, tabloids, blogs and social media. \n\n"
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