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"",
"Etsimme kumppania toteuttamaan yhdess\u00e4 kanssamme markkinointistrategian ja uuden alueellisen matkailubr\u00e4ndin Turun seudun ja Turun saariston muodostamalle matkailualueelle, jonka markkinointiin ja kehitt\u00e4miseen Visit Turku Archipelago keskittyy. Yhti\u00f6n omistavat t\u00e4ll\u00e4 hetkell\u00e4 Turku, Naantali ja Parainen, mutta br\u00e4ndity\u00f6ss\u00e4 matkailualuetta tulee tarkastella laajempana kokonaisuutena ennen kaikkea asiakasn\u00e4k\u00f6kulmasta, jossa kuntarajoilla ei ole merkityst\u00e4. ",
"",
"Osana br\u00e4ndity\u00f6t\u00e4 tarkoituksena on pohtia sit\u00e4, mik\u00e4 alueellinen matkailubr\u00e4ndi ylip\u00e4\u00e4t\u00e4\u00e4n on, mink\u00e4laisia teht\u00e4vi\u00e4 ja tavoitteita sill\u00e4 on ja ennen kaikkea; miten br\u00e4ndi rakennetaan yhteisty\u00f6ss\u00e4 ja palvelemaan koko alueemme matkailuekosysteemi\u00e4? ",
"",
"Olemme hankkimassa avuksemme ennen kaikkea luovaa, oivaltavaa ja rajoja rikkovaa ajattelua, emme niink\u00e4\u00e4n tuotantoty\u00f6t\u00e4. Etsimme itsellemme sparraajaa, jonka kanssa onnistumme tarinallistamaan koko k\u00e4siss\u00e4mme olevan hienon alueen. Kumppanilta arvostetaan kansainv\u00e4list\u00e4 osaamista konseptoinnista ja br\u00e4ndien rakentamisesta ja kehitt\u00e4misest\u00e4. ",
"",
"L\u00e4hitulevaisuudessa ty\u00f6 pit\u00e4\u00e4 sis\u00e4ll\u00e4\u00e4n kaksi isoa kokonaisuutta:",
"1. Toimiminen asiantuntijakumppanina VTA:n markkinointistrategian rakentamisessa. Tavoitteenamme on m\u00e4\u00e4ritell\u00e4 uudelleen kaltaisemme DMOn rooli kun puhutaan matkailuelinkeinon kehitt\u00e4misest\u00e4 alueellamme nimenomaan markkinoinnin keinoin. ",
"2. Toimiminen asiantuntijakumppanina t\u00e4ysin uuden alueellisen matkailubr\u00e4ndin rakentamisessa.",
"",
"Hankinnan arvo on arviolta n. 50 000 - 200 000 euroa vuosittain (alv 0%). Hankinnan arvo voi vaihdella suuresti toimeksiantojen mukaan ja oletettavasti sopimuksen alussa palvelua ostetaan enemm\u00e4n. Tilaaja ei sitoudu mihink\u00e4\u00e4n tiettyyn hankintam\u00e4\u00e4r\u00e4\u00e4n."
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