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"title": "Asiakastutkimusalusta ja siihen liittyv\u00e4t asiantuntijapalvelut ",
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"Hankinnan tavoitteena on tukea Helsingin kaupungin asiakastutkimustoiminnan systematisointia tarjoamalla koko kaupungin k\u00e4ytt\u00f6\u00f6n asiakastutkimuksen alusta. ",
"",
"Asiakastutkimusalustaan liittyv\u00e4t k\u00e4yt\u00e4nn\u00f6n tavoitteet kaupungilla: ",
"",
"- Alustan avulla luodaan jatkuvan ja aktiivinen kaupunkilaisista koostuva yhteis\u00f6, joka osallistuu erilaisten kehityshankkeiden asiakastutkimuksiin, palvelumuotoiluun sek\u00e4 palvelujen testaamiseen. ",
"- Alustalla on mahdollista hy\u00f6dynt\u00e4\u00e4 monipuolisia ty\u00f6kaluja laadulliseen ja m\u00e4\u00e4r\u00e4lliseen asiakastutkimukseen ja k\u00e4ytt\u00e4j\u00e4testaukseen monikanavaisten palvelujen kehitt\u00e4misen tukena. ",
"- Alustan avulla k\u00e4yt\u00f6ss\u00e4mme ovat virtuaaliset asiakastutkimusty\u00f6kalut joustavaan osallistumiseen ja tiedon keruuseen. ",
"",
"Asiakastutkimusalustaa tullaan k\u00e4ytt\u00e4m\u00e4\u00e4n kaupungin kaikilla toimialoilla erilaisissa kehityshankkeissa, ei pelk\u00e4st\u00e4\u00e4n digitaalisten palvelujen kehitt\u00e4misen tukena. Kaupunginkanslian muotoilutiimi toimii alustan p\u00e4\u00e4k\u00e4ytt\u00e4jin\u00e4, ja koordinoi alustalla toteutettavaa tutkimustoimintaa sek\u00e4 vastaavat asiakasyhteis\u00f6n moderoinnista. ",
"",
"Asiakastutkimusalustan k\u00e4ytt\u00e4ji\u00e4 ovat Helsingin kaupungin ty\u00f6ntekij\u00e4t, esimerkiksi palvelumuotoilijat ja muut kehitt\u00e4misen asiantuntijat, ja Helsingin kaupungin sopimustoimittajien edustajat, esimerkiksi palvelumuotoilun puitesopimuksen kumppanien asiantuntijat, sek\u00e4 Helsingin kaupungin asukkaat, yritysten ja yhteis\u00f6jen edustajat sek\u00e4 vierailijat. ",
"",
"",
"Hankinnan kohde on kuvattu tarkemmin t\u00e4ss\u00e4 tarjouspyynn\u00f6ss\u00e4 ja sen liitteiss\u00e4. "
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"beginDate": "2023-07-01T00:00:00",
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"Helsingin kaupunki pyyt\u00e4\u00e4 tarjoustanne asiakastutkimusalustaan ja siihen liittyviin asiantuntijapalveluihin. ",
"",
"T\u00e4m\u00e4n hankinnan kohteena on selainpohjainen asiakastutkimusalusta ja siihen liittyv\u00e4t palvelut: ",
"",
"1) Asiakastutkimusalusta, sen k\u00e4ytt\u00f6ymp\u00e4rist\u00f6 ja siihen liittyv\u00e4t k\u00e4ytt\u00f6-, tuki- ja yll\u00e4pitopalvelut ",
"",
"2 ) Asiakastutkimuksen asiantuntijapalvelut ",
"",
"",
"Asiakastutkimusalustan tulee olla valmis sovellus, joka mahdollistaa asiakasyhteis\u00f6n hallinnoimisen. Toimittajalla on kokonaisvastuu asiakastutkimusalustan SaaS-palvelun toteuttamisesta. Asiakastutkimusalustan avulla asiakasyhteis\u00f6n osallistujat tekev\u00e4t kaupungin palvelujen kehitt\u00e4miseen liittyvi\u00e4 tutkimusteht\u00e4vi\u00e4, testaavat palvelun prototyyppej\u00e4 ja luonnoksia sek\u00e4 ilmoittautuvat haastatteluihin, moderoituihin testeihin ja ty\u00f6pajoihin. ",
"",
"Hankinnan ennakoidun arvon laskennassa k\u00e4ytet\u00e4\u00e4n 48 kuukauden aikajaksoa. ",
"",
"Tarkempi kuvaus hankinnasta on t\u00e4ss\u00e4 tarjouspyynn\u00f6ss\u00e4 sek\u00e4 sen liitteiss\u00e4. "
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