{
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"title": "Mediapalveluiden hankinta",
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"name": "Liike-el\u00e4m\u00e4n palvelut: laki, markkinointi, neuvonta, ty\u00f6h\u00f6notto, painatus ja turvallisuus",
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"Hankinnan kohteena ovat kokonaisvaltaiset mediapalvelut ennalta laaditun mediasuunnitelman mukaisesti. Mediasuunnitelmassa huomioidaan eri kanavissa teht\u00e4v\u00e4t markkinoinnin toimenpiteet ja markkinointi tulee olemaan paikallisesti Kotkan - Haminan seudulla hyvin n\u00e4kyv\u00e4. K\u00e4ytett\u00e4vi\u00e4 mainontakanavia ovat mm. paikallinen ulkomainonta sek\u00e4 paikallinen sanomalehti. ",
"",
"Markkinoinnin suuntaviivat vuodelle 2023 on johdettu Ekamin strategiasta. Ekamin br\u00e4ndin tunnettavuuden lis\u00e4\u00e4mist\u00e4 sek\u00e4 kouluttautumisen mahdollisuuksien esittely\u00e4 jatketaan alueella suunnitelmallisesti, tavoitteellisesti ja kohderyhm\u00e4t huomioon ottaen. Kanavia k\u00e4ytet\u00e4\u00e4n hy\u00f6dyksi kokonaisvaltaisesti, jotta Ekami br\u00e4ndi saadaan hyvin n\u00e4kyv\u00e4ksi halutulla alueella. Mediasuunnitelmaan sis\u00e4ltyy sis\u00e4lt\u00f6markkinointi, ulkon\u00e4yt\u00f6t sek\u00e4 paikallislehden mainokset.",
"",
"Strategisia p\u00e4\u00e4teemoja ovat Ekamin br\u00e4ndin tunnettavuuden lis\u00e4\u00e4minen sek\u00e4 koulutusalojen n\u00e4kyvyys Kymenlaakson alueella. Ekamilla on tarve toteuttaa kokonaisvaltainen mediasuunnitelma, jossa huomioidaan eri kanavissa teht\u00e4v\u00e4t markkinoinnin toimenpiteet.",
"",
"Kokonaisvaltainen, suunnitelmallinen ja monikanavainen mediayhteisty\u00f6- ja palvelu tulee sis\u00e4lt\u00e4\u00e4 seuraavat osa-alueet:",
"- sis\u00e4lt\u00f6markkinointi: mainosartikkeli Kymenlaakson alueen digitaalisessa ja painetussa sanomalehdess\u00e4 (sis\u00e4lt\u00f6suunnittelu, asiakaspalaveri, graafinen suunnittelu, valokuvaus, taitto, vedoskierrokset, haastattelut, julkaistun aineiston k\u00e4ytt\u00f6oikeudet asiakkaalla): 4 kertaa vuodessa",
"- digitaaliset n\u00e4yt\u00f6t etenkin Kotkan ja Haminan alueella: 1 viikon kampanja 4 kertaa vuodessa",
"- printti- tai digitaalinen mainonta Kymenlaakson alueen sanomalehdess\u00e4\/sanomalehdiss\u00e4 6 kertaa vuodessa: 6 kpl printtimainontaa ja 6 kpl digitaalinen mainos max 3 kpl alueen sanomalehdess\u00e4 ja verkkojulkaisussa.",
"",
"Tarjouksia vertaillaan hinnan ja laatuarvioinnissa annetuilla vertailuperusteilla. Laatua arvioidaan n\u00e4kyvyyden ja alueellisten kanavien tarjonnan perusteella. N\u00e4kyvyys tuodaan esille referenssiluettelossa m\u00e4\u00e4rittelem\u00e4ll\u00e4 tarjolla olevat kanavat, sek\u00e4 tavoitettavuus \/ lukijam\u00e4\u00e4r\u00e4 alueella."
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