{
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"title": "HANK Tietopyynt\u00f6 Markkinoinnin ja viestinn\u00e4n palvelut",
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"email": "[email protected]",
"contactPerson": "Laura Hein\u00e4nen",
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"town": "Jyv\u00e4skyl\u00e4",
"country": "FI"
},
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"email": "[email protected]",
"phone": "+358 505903792"
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"shortDescription": [
"T\u00e4m\u00e4 ei ole hankintailmoitus eik\u00e4 tarjouspyynt\u00f6 vaan tietopyynt\u00f6 ja kutsu j\u00e4rjestett\u00e4v\u00e4\u00e4n markkinavuoropuheluun. Ilmoituksessa mainitut hankintamenettely\u00e4, m\u00e4\u00e4r\u00e4aikoja, valintaperustetta, osatarjousten ja vaihtoehtoisten tarjousten hyv\u00e4ksymist\u00e4 sek\u00e4 muut hankintaa koskevat tiedot ovat alustavia eiv\u00e4tk\u00e4 sido hankintayksikk\u00f6\u00e4 toteuttamaan suunnitteilla olevaa hankintaa niiden mukaisesti. Tietopyynt\u00f6 ei sido Tilaajaa eik\u00e4 hankinnasta kiinnostuneita markkinatoimijoita hankintaan. Tietopyynn\u00f6ll\u00e4 on tarkoitus selvitt\u00e4\u00e4 palvelun kilpailuttamiseen, sopimuksiin ja palveluntuotantoon liittyvi\u00e4 kysymyksi\u00e4, jotta hankinta voidaan toteuttaa mahdollisimman tarkoituksenmukaisella tavalla.",
"",
"Hankinnan kohteena oleva palvelu sis\u00e4lt\u00e4\u00e4 erilaisia markkinoinnin ja viestinn\u00e4n suunnittelut\u00f6it\u00e4 ja k\u00e4yt\u00e4nn\u00f6n toteutuksia, jotka on eriytetty omiin osa-alueisiinsa. Tilaajina hankinnassa ovat: ",
"Jyv\u00e4skyl\u00e4n kaupunki toimialoineen ja liikelaitoksineen sek\u00e4 ",
"Jyv\u00e4skyl\u00e4n ammattikorkeakoulu Oy (jatkossa: Jamk). ",
"",
"Viestinn\u00e4n ja markkinoinnin kohderyhm\u00e4t vaihtelevat yksikk\u00f6- ja tapauskohtaisesti. Kohderyhm\u00e4n\u00e4 voivat olla esimerkiksi asukkaat, kaupungissa ty\u00f6skentelev\u00e4t ja opiskelevat, matkailijat, kansalliset ja kansainv\u00e4liset yritykset ja yhteis\u00f6t, elinkeinoel\u00e4m\u00e4 sek\u00e4 muut sidosryhm\u00e4t. Jyv\u00e4skyl\u00e4n kaupungin viestint\u00e4 ja markkinointi noudattaa kaupunkistrategian tavoitteita, keskeisi\u00e4 linjauksia ja arvoja. Yleisen tason linjauksena toimivat viestinn\u00e4n linjaukset ja graafinen ohje. Jyv\u00e4skyl\u00e4n ylimp\u00e4n\u00e4 markkinointitunnuksena k\u00e4ytet\u00e4\u00e4n kaupungin markkinointilogoa ja -ilmett\u00e4. Hankinnan tavoitteena on hankkia hankintalain mukaisena puitej\u00e4rjestelyn\u00e4 palvelukuvauksessa m\u00e4\u00e4riteltyj\u00e4 markkinoinnin suunnittelut\u00f6it\u00e4 ja k\u00e4yt\u00e4nn\u00f6n toteutuksia.",
"",
"Kilpailutus on tarkoitus jakaa seitsem\u00e4\u00e4n (7) eri osaan, jotka ovat: ",
"",
"1. Markkinoinnin ja viestinn\u00e4n suunnittelu ja toteutus ",
" 2. Taittopalvelut ja graafinen suunnittelu\u202f ",
"3. Videotuotannot ",
"3a. Mainos- ja esittelyvideot\u202f ",
"3b. Striimaus ja suoratoisto\u202f ",
"3c. Videokuvaus\u202f\u202f ",
"4. Valokuvaus\u202f ",
"5. Tekstintuotanto\/kirjoittaminen ",
"6. Verkkosivusuunnittelu- ja koodaus ",
"7. \u00c4\u00e4nituotannot ja podcastit\u202f ",
"",
"Kuhunkin yll\u00e4 olevaan kokonaisuuteen on mahdollista kilpailutuksessa osallistua erikseen. Palveluntuottajat voivat tarjota sopimuskaudella vain niiden osien palveluita, johon he mahdollisesti tulevat kilpailutuksessa valituksi.",
"",
"",
"T\u00e4ll\u00e4 ilmoituksella Tilaaja kutsuu alan toimijoita osallistumaan markkinavuoropuheluun. Tilaaja j\u00e4rjest\u00e4\u00e4 kaksi (2) saman sis\u00e4lt\u00f6ist\u00e4 markkinavuoropuhelua et\u00e4n\u00e4 teamsilla. Hankinnasta kiinnostuneet markkinatoimijat voivat osallistua markkinavuoropuheluun t\u00e4ytt\u00e4m\u00e4ll\u00e4 alla olevan linkin takaa l\u00f6ytyv\u00e4n lomakkeen viimeist\u00e4\u00e4n 06.01.2022 klo 17:00.",
"",
"https:\/\/forms.office.com\/Pages\/ResponsePage.aspx?id=XNA0_PKiwkqJxbRPOp9FHKPPqJtZyu1Duc6Fgtv6y7hUNTg4SktLUlU1UFZLTU5aVTEzOEhIWFRXVC4u",
"",
"Tilaaja varaa my\u00f6s mahdollisuuden j\u00e4rjest\u00e4\u00e4 syvent\u00e4vi\u00e4 markkinavuoropuheluita tai tarjouspyynt\u00f6asiakirjojen kommentointikierroksen tarvittaessa markkinavuoropuheluun osallistuneiden kanssa. ",
"",
"",
""
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