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"title": "Liikkuva Tampere- lehden tuotanto kokonaispalveluna",
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"Liikkuva Tampere on Tampereen liikunta ja nuoriso -palveluryhm\u00e4n tiedostuslehti. A4 kokoinen, 24 -32 sivuinen lehti ilmestyy 4 kertaa vuodessa noin 3000kpl painoksina. Lehti viestii ajankohtaisista liikunta-alan tapahtumista ja liikunnan edist\u00e4miseen liittyvist\u00e4 teemoista Tampere.fi-verkkosivujen ja Liikkuva Tampere-sosiaalisten mediakanavien ohella.",
"",
"Lehden kohderyhmi\u00e4 ovat:",
"- Ik\u00e4ihmiset: Lehti tarjoaa vinkkej\u00e4 ik\u00e4ihmisten liikkumiseen ja terveyden yll\u00e4pit\u00e4miseen. Lehte\u00e4 jaetaan esim. terveysasemien aulatiloihin",
"- Lapset ja nuoret: Lehti tarjoaa opettajille ideoita ja kontakteja liikunnallisten oppituntien ja",
"tapahtumien j\u00e4rjest\u00e4miseen. Lehte\u00e4 jaetaan mm. p\u00e4iv\u00e4koteihin ja kouluihin",
"- Kaupungin ja liikuntapalveluiden yhteisty\u00f6kumppanit, urheiluseurat ja -j\u00e4rjest\u00f6t: Lehti tarjoaa mahdollisuuden toiminnasta kertomiseen juttujen ja mainosten avulla. Lehte\u00e4 jaetaan seurojen",
"toimitiloihin sek\u00e4 yhteisty\u00f6kumppaneiden ja j\u00e4rjest\u00f6jen yhteyshenkil\u00f6ille",
"- Kaupungin henkil\u00f6st\u00f6: lehdest\u00e4 julkaistaan s\u00e4hk\u00f6inen versio kaupungin verkkosivuille.",
"",
"Lehden sis\u00e4lt\u00f6\u00e4 ovat muun muassa seuraavat teemat:",
"- Tampere urheilukaupunkina",
"- Varhaiskasvatuksen ja perusopetuksen liikkumiseen liittyv\u00e4t teemat",
"- Nuorten treenit",
"- Erityisryhmien liikunta",
"- Kehittyv\u00e4t liikuntamahdollisuudet",
"- Alan ja\/tai Tampereen seudun suurtapahtumat",
"- Omaehtoinen liikkuminen",
"- Liikunta-alan tutkimustietoa ja tutkijoiden n\u00e4kemyksi\u00e4",
"- Tampereen omasta toiminnasta kertominen",
"- Tapahtumakalenteri",
"",
"T\u00e4ss\u00e4 hankinnassa Tampereen kaupungin liikunnan ja nuorison palveluryhm\u00e4 hakee kumppania hoitamaan lehden tuotantoa kokonaispalveluna. Hankinta sis\u00e4lt\u00e4\u00e4 my\u00f6s muita Liikkuva Tampere -konseptiin liittyvi\u00e4, erikseen tilattavia toimituksellisia teht\u00e4vi\u00e4 kuten blogitekstej\u00e4 tai artikkeleita.",
"Lis\u00e4ksi kahdesti vuodessa tuotetaan Liikkuva Tampere-liite tabloid-kokoisena Tamperelainen-lehden Moro-liitteeseen tai Aamulehden-liitteeksi mini-kokoisena. Liitteeksi tuotettavan lehden painatus ja jakelu eiv\u00e4t sis\u00e4lly t\u00e4h\u00e4n kilpailutukseen.",
"",
"Kumppanin odotetaan vastaavan:",
"- Liikkuva Tampere-lehden konseptin kehitt\u00e4misest\u00e4 yhdess\u00e4 tilaajan kanssa",
"- Juttuaiheiden ja lehden rakenteen suunnittelusta yhdess\u00e4 tilaajan kanssa",
"- Sis\u00e4ll\u00f6n tuottamisesta (haastattelut, toimitusty\u00f6, kuvamateriaali)",
"- Taitosta ja lehden viimeistelyst\u00e4 painovalmiiksi Tilaajan hyv\u00e4ksynn\u00e4n j\u00e4lkeen",
"- Mahdollisen e-julkaisun toimittamisesta Tilaajan julkaistavaksi",
"- Lehden painoty\u00f6t",
"- Lehden jakelu Tilaajan toimittaman jakelulistan mukaisesti",
"",
"Palvelun tuottajalla tulee olla kokemusta vastaavista tuotannoista ja ymm\u00e4rryst\u00e4 liikunnan ja urheilun osalta tapahtuma-alasta my\u00f6s kansainv\u00e4lisell\u00e4 tasolla. Urheilutoimittamisen kokemus huomioidaan laadunvertailussa."
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