{
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"creatorSystem": "Cloudia Kilpailutus",
"type": 9902,
"project": {
"id": 74281,
"title": "Markkinoinnin ja viestinn\u00e4n erityisosaajat pooli",
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"email": "[email protected]",
"contactPerson": "Mari Hartemo",
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"title": "Graafinen suunnittelu - taittajat",
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"Osa-alueeseen valitaan 5 puitesopimuskumppania.",
"Kyseeseen voi tulla graafiseen suunnitteluun erikoistunut toimisto tai freelancer-pohjalta toimiva henkil\u00f6, jonka nimikkeit\u00e4 voivat olla esimerkiksi graafikko tai graafinen suunnittelija.",
"Hankittava palvelu on Turun AMK:n olemassa olevan graafisen ilmeen mukaista toteutus- ja taittoty\u00f6t\u00e4, joskus nopeallakin varoitusajalla. Hankittava palvelu voi olla esimerkiksi seuraavaa:",
"- Esitteiden, ilmoitusten, julisteiden, roll-uppien, flyereiden, julkaisujen tai muiden painettujen materiaalien toteutus ja viimeistely painovalmiiksi, p\u00e4\u00e4asiassa ammattikorkeakoulun toimittamia valmiita pohjia k\u00e4ytt\u00e4en.",
"- Yksitt\u00e4isten mainosten (esim. bannerit) ja visuaalisten aineistojen toteutus digitaalisiin kanaviin.",
"- Kevytt\u00e4 kuvitusty\u00f6t\u00e4, videoeditointia tai kuvank\u00e4sittely\u00e4, PowerPoint-esitysten tai graafien editointia.",
"- Erilaisia graafisia pohjia AMK:n henkil\u00f6kunnan k\u00e4ytt\u00f6\u00f6n, esim. hankeilmeen mukaisia PowerPoint -julistepohjia",
"- Infografiikan suunnittelua"
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{
"title": "Toimituksellinen ty\u00f6\/sis\u00e4ll\u00f6ntuotanto",
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"Osa-alueeseen valitaan 5 palveluntuottajaa. Kyseeseen voi tulla sis\u00e4ll\u00f6ntuotantoon erikoistunut toimisto tai freelancer-pohjalta toimiva henkil\u00f6, jonka nimikkeit\u00e4 voivat olla esimerkiksi toimittaja tai sis\u00e4ll\u00f6ntuottaja. Ty\u00f6 on l\u00e4hemp\u00e4n\u00e4 toimituksellista sis\u00e4ll\u00f6ntuotantoa kuin copywriterty\u00f6t\u00e4.",
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"- Toimituksellinen tekstien sis\u00e4ll\u00f6ntuotanto: verkkoon tai painettuun mediaan tuotettavat artikkelit, esimerkiksi referenssitarinat, ilmi\u00f6jutut tai natiivimainonnassa k\u00e4ytett\u00e4v\u00e4t artikkelit.",
"- Lis\u00e4ksi mahdollisia ovat verkkoviestinn\u00e4ss\u00e4 tarvittavien tekstien ja sis\u00e4lt\u00f6jen tuottaminen sek\u00e4 esitetekstit.",
"",
""
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{
"title": "Video- ja kuvamateriaalin tuotanto",
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"Osa-alueeseen valitaan kolme (3) puitesopimuskumppania",
"Kyseeseen voi tulla video-kuvatuotantoihin erikoistunut toimisto tai freelancer-pohjalta toimiva henkil\u00f6, jonka nimikkeit\u00e4 voivat olla esimerkiksi videotuottaja, valokuvaaja, elokuvaaja, leikkaaja, tuottaja. Hankittava palvelu voi olla esim. seuraavaa:",
"- Lyhyiden (alle 10 min) eri kanaviin sopivien videotuotantojen toteuttaminen (kuten k\u00e4sikirjoitus, kuvausj\u00e4rjestelyt, kuvaukset, materiaalin editointi, v\u00e4rim\u00e4\u00e4rittely ja viimeistely). Tarvittaessa my\u00f6s casting ja muut kuvausj\u00e4rjestelyt.",
"- Tilaajan k\u00e4sikirjoituksen kuvittaminen esimerkiksi kuvapankkivideoilla tai olemassa olevalla video- tai still-kuvamateriaalilla.",
"- Valokuvamateriaalin tuottaminen esimerkiksi videotuotannon ohessa.",
"- Kuvausj\u00e4rjestelyt ja kuvien k\u00e4sittely eri tarkoituksiin."
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"contactPerson": "Mari Hartemo",
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"Markkinoinnin ja viestinn\u00e4n erityisosaajat pooli:",
"OSA-ALUE 1: Graafinen suunnittelu \u2013 taittajat",
"OSA-ALUE 2: Toimituksellinen ty\u00f6 \u2013 sis\u00e4ll\u00f6ntuottajat",
"OSA-ALUE 3: Video- ja kuvamateriaalin tuotanto",
"",
"Turun ammattikorkeakoulun tavoitteena on t\u00e4m\u00e4n hankinnan kautta muodostaa markkinoinnin ja viestinn\u00e4n avuksi erityisosaajapooli.",
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"Ty\u00f6 sis\u00e4lt\u00e4\u00e4 Turun ammattikorkeakoulun tai hankkeiden markkinointiviestin-n\u00e4n tuotantoa AMK:n br\u00e4ndiohjeistukseen, valmiisiin konsepteihin tai sis\u00e4l-t\u00f6strategiaan perustuen. Ty\u00f6 on vahvasti tuotantopainotteista, mutta voi si-s\u00e4lt\u00e4\u00e4 my\u00f6s suppeaa suunnitteluty\u00f6t\u00e4.",
"Tilaaja ei sitoudu tiettyyn tilausm\u00e4\u00e4r\u00e4\u00e4n. Toimeksiantoja tehd\u00e4\u00e4n tilaajan tarpeen ja talousarvion m\u00e4\u00e4r\u00e4rahojen puitteissa.",
"Valituille palveluntuottajille ei synny yksinoikeutta tuottaa ko. palvelua Turun ammattikorkeakoululle."
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