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"Mediatoimiston teht\u00e4v\u00e4n\u00e4 on ymm\u00e4rt\u00e4\u00e4 syv\u00e4llisesti muuttuva mediakentt\u00e4 ja eri yleis\u00f6jen k\u00e4ytt\u00e4m\u00e4t kanavat sek\u00e4 ennakoida trendit ja muuttuvat k\u00e4yt\u00e4nn\u00f6t. T\u00e4m\u00e4n tiedon perusteella mediatoimisto suunnittelee ja toteuttaa k\u00e4yt\u00e4nn\u00f6n markkinointitoimenpiteit\u00e4 mahdollisimman tehokkaasti, vaikuttavasti ja tuloksellisesti, lis\u00e4\u00e4 asiakasymm\u00e4rryst\u00e4mme ja on kehitt\u00e4m\u00e4ss\u00e4 dataohjautuvaa markkinointiamme sek\u00e4 Suomessa ett\u00e4 kansainv\u00e4lisesti. ",
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"Mediatoimisto yhdess\u00e4 Aalto-yliopiston ja sen muiden yhteisty\u00f6kumppaneiden kanssa suunnittelee ja toteuttaa Aalto-yliopiston markkinointiviestint\u00e4\u00e4 lis\u00e4arvoa tuottavasti strategisella, taktisella ja operatiivisella tasolla. Mediatoimisto my\u00f6s raportoi valittujen toimintojen vaikuttavuudesta, tuloksista, ja tehokkuudesta, tekee sen pohjalta analyysej\u00e4 sek\u00e4 suosituksia ja parannusehdotuksia kampanja-aikoina ja niiden j\u00e4lkeen. Vuotuisesti Aalto-yliopistossa on k\u00e4ynniss\u00e4 kaksi isoa kansainv\u00e4list\u00e4 kampanjaa, joissa on useita l\u00e4ht\u00f6j\u00e4. Sen lis\u00e4ksi vuoden aikana on tyypillisesti k\u00e4ynniss\u00e4 useita pienempi\u00e4 kampanjoita etenkin varainhankinnan puolella. ",
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"Aalto-yliopisto k\u00e4ytt\u00e4\u00e4 mediatoimistoa kampanjoiden suunnittelussa ja toteutuksessa. T\u00e4ll\u00e4 hetkell\u00e4 suurimmat yksitt\u00e4iset toimeksiannot ovat uusien opiskelijoiden hakuun liittyv\u00e4t markkinointikampanjat (kandidaatti- ja maisteriopintoihin hakeutuville nuorille suunnatut kampanjat, avoimen yliopiston kampanjat), sek\u00e4 kumppanuus- ja yrityssuhteiden kampanjat. Lis\u00e4ksi mediatoimiston kautta toteutetaan my\u00f6s varainhankinnan kampanjoita, sek\u00e4 mahdollisesti muita kampanjoita (esim. tapahtumien ja tilaisuuksien markkinointi, br\u00e4ndikampanjat). Ostetun markkinoinnin p\u00e4\u00e4asiallisena tavoitteena on ohjata kohderyhm\u00e4t Aallon omien kanavien pariin. Tekeminen on suurimmaksi osaksi digitaalista. Omat kanavat pit\u00e4v\u00e4t sis\u00e4ll\u00e4\u00e4n yliopiston verkkosivut, uutiskirjeet ja sosiaalisen median kanavat. ",
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"Yksityiskohtaisempi palvelukuvaus l\u00f6ytyy liitteist\u00e4 1 (Palvelukuvaus) ja 6 (Kampanjan j\u00e4lkimittaus).",
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