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"",
"Palvelu on kuvattu Tarjouspyynn\u00f6ss\u00e4 ja sen liitteess\u00e4 1 Hankintayksik\u00f6n ja hankinnan kohteen kuvaukset .",
"",
"",
""
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"shortDescription": [
"Hankinnan kohteena on kumppani Yleinen ty\u00f6tt\u00f6myyskassa YTK:n markkinoinnin suunnitteluun ja toteuttamiseen.",
"",
"Yleinen ty\u00f6tt\u00f6myyskassa YTK on Suomen suurin ty\u00f6tt\u00f6myyskassa. J\u00e4seni\u00e4 on yli 500 000. Vuonna 2021 YTK maksoi j\u00e4senilleen ty\u00f6tt\u00f6myysetuuksia yli 850 000 000 \u20ac.",
"",
"https:\/\/ytk.fi\/tietoa-meista",
"",
"YTK on m\u00e4\u00e4r\u00e4tietoisesti markkinoinut palveluaan ja kehitt\u00e4nyt br\u00e4ndi\u00e4, jolla tuetaan YTK:n strategisia tavoitteita. Ty\u00f6ss\u00e4 on k\u00e4ytetty apuna erilaisia palveluntuottajia.",
"",
"Ty\u00f6tt\u00f6myyskassan toiminta perustuu ty\u00f6tt\u00f6myyskassalakiin. Lain mukana kassan teht\u00e4v\u00e4 on ansiosidonnaisen ty\u00f6tt\u00f6myysturvan j\u00e4rjest\u00e4minen j\u00e4senilleen. Laki rajaa tarkasti kassan teht\u00e4v\u00e4t ja est\u00e4\u00e4 muun kuin laissa mainitun toiminnan.",
"",
"Ty\u00f6tt\u00f6myysturva, sosiaaliturva ja ty\u00f6el\u00e4m\u00e4 yleisemmin ovat kiihtyv\u00e4n muutoksen ja lis\u00e4\u00e4ntyv\u00e4n huomion kohteena. Samalla palkansaajien vaatimukset palvelun laadun suhteen kasvavat ja palveluntarjoajiin liittyvien mielikuvien merkitys korostuu. N\u00e4iss\u00e4 olosuhteissa markkinoinnin ja br\u00e4ndin kehitt\u00e4minen ja onnistuminen on tunnistettu strategisesti t\u00e4rke\u00e4ksi tekij\u00e4ksi.",
"",
"YTK ty\u00f6tt\u00f6myyskassana tuottaa julkista palvelua. Ty\u00f6tt\u00f6myysturva liittyy sosiaali- ja ty\u00f6llisyyspolitiikkaan sek\u00e4 my\u00f6s ty\u00f6markkinapolitiikkaan. Sidosryhmi\u00e4 ovat muun muassa j\u00e4senet, potentiaaliset j\u00e4senet, asiakkaat, p\u00e4\u00e4tt\u00e4j\u00e4t, vaikuttajat, ty\u00f6markkinaj\u00e4rjest\u00f6t, muut ty\u00f6tt\u00f6myyskassat, ty\u00f6voimaviranomaiset, ty\u00f6tt\u00f6myysturvan rahoituksen osapuolet sek\u00e4 moninaiset ty\u00f6llisyyspalveluja tarjoavat yritykset ja yhteis\u00f6t.",
"",
"Tulevalta kumppanilta odotamme strategista n\u00e4kemyst\u00e4, kehityskyky\u00e4 ja laadukasta k\u00e4yt\u00e4nn\u00f6n toteutusta sek\u00e4 tuloksellisuutta.",
"",
"Tavoitteena on lis\u00e4t\u00e4 YTK:n br\u00e4ndin tunnettuutta ja vetovoimaa sek\u00e4 kasvattaa j\u00e4senm\u00e4\u00e4r\u00e4\u00e4 hankkimalla uusia j\u00e4seni\u00e4 ja pienent\u00e4m\u00e4ll\u00e4 poistumaa. Hankittava palvelukokonaisuus koostuu seuraavista teht\u00e4vist\u00e4:",
"",
"Strateginen suunnittelu ja asiakkuusjohto",
"",
"\u2022\tMarkkinoinnin ja viestinn\u00e4n strateginen suunnittelu",
"\u2022\tAsiakkuusjohto",
"",
"Luova suunnittelu ja toteutus",
"",
"\u2022\tGraafinen suunnittelu ja toteutus",
"\u2022\tTekstisuunnittelu ja -toteutus",
"\u2022\tViestinn\u00e4n suunnittelu ja toteutus",
"\u2022\tMediasuunnittelu",
"\u2022\tKampanjasuunnittelu",
"",
"Perustuotanto ja assistenttity\u00f6",
"",
"\u2022\tTuotannollinen ty\u00f6",
"\u2022\tKampanjoiden rakentaminen mainosv\u00e4lineisiin",
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"Projektinhallinta",
"\u2022\tProjektijohto",
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