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"Sitran tavoitteena on seurata yhteiskunnallista keskustelua kaikista niist\u00e4 aiheista, jotka suoraan tai v\u00e4lillisesti liittyv\u00e4t Sitran toimintaan tai toiminnan tuloksiin. Julkisuusseuranta kohdistuu p\u00e4\u00e4asiassa Sitran kulloistenkin teemojen mukaisiin tai niihin kytkeytyviin aiheisiin, kuten demokratiaan ja osallisuuteen, ennakointiin, kest\u00e4vyysratkaisuihin, koulutukseen ja reiluun datatalouteen. T\u00e4m\u00e4nhetkinen erillisten seurantojemme m\u00e4\u00e4r\u00e4 on n. 100. ",
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"Hankinnan tavoitteena on pysty\u00e4 nopeasti muuttuvassa toimintaymp\u00e4rist\u00f6ss\u00e4 seuraamaan tehokkaasti, ajantasaisesti ja nykyaikaisia ty\u00f6kaluja k\u00e4ytt\u00e4en, miss\u00e4 kaikkialla Sitralle kiinnostavista aiheista ja Sitrasta keskustellaan, ketk\u00e4 keskustelevat ja mink\u00e4laisessa hengess\u00e4 n\u00e4it\u00e4 keskusteluja k\u00e4yd\u00e4\u00e4n. Haluamme my\u00f6s arvioida, miten hyvin viestimme resonoivat eri kohderyhmiss\u00e4 ja miten hyvin kykenemme vaikuttamaan julkiseen keskusteluun. ",
"",
"Sitran tulee huomioida hankinnoissaan yleinen tietosuoja-asetus (GDPR) ja energiatehokkuuteen liittyv\u00e4t kysymykset. Teemme vastuullisia ja kest\u00e4vi\u00e4 valintoja kaikissa hankinnoissamme. ",
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"Hankinnan kohteena on julkisuusseurannan palvelu, jolla tarkoitetaan seurattavan datan ker\u00e4\u00e4miseen ja raportointiin vaadittavan j\u00e4rjestelm\u00e4n ja siihen liittyv\u00e4n mobiilipalvelun k\u00e4ytt\u00f6oikeutta sek\u00e4 j\u00e4rjestelm\u00e4n tukipalveluita ja palvelukokonaisuuteen liittyvi\u00e4 mahdollisia muita asiantuntijapalveluita (esim. erikseen tilattavat tekniset ratkaisut tai koulutukset). Tarjottu ratkaisu voi koostua yhdest\u00e4 tai useammasta j\u00e4rjestelm\u00e4st\u00e4, kunhan t\u00e4ss\u00e4 tarjouspyynn\u00f6ss\u00e4 kuvatut asiat on kattavasti ja tarkoituksenmukaisesti huomioitu tarjouksessa. ",
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"T\u00e4m\u00e4n hankinnan kohteena olevan julkisuusseurannan palvelun tulee sis\u00e4lt\u00e4\u00e4 liitteess\u00e4 1 esitetyt v\u00e4himm\u00e4isvaatimukset. Sitran julkisuusseuranta kohdistuu kolmelle alueelle:",
"",
"1. Sitran seuranta kotimaisesta toimitetusta mediasta, sis\u00e4lt\u00e4en printtimedian, television sek\u00e4 radion, muut AV-l\u00e4hteet ynn\u00e4 viranomaisl\u00e4hteet sek\u00e4 toimituksellisen verkkomedian (viimeisten kolmen osalta tietyilt\u00e4 osin my\u00f6s kansainv\u00e4lisen median). ",
"",
"2. Toimialaseuranta Sitran teemoihin kytkeytyvist\u00e4 aihepiireist\u00e4, joka kattaa l\u00e4hes vastaavat l\u00e4hteet kuin oman julkisuuden seuranta, mutta toimialaseurannan puolella l\u00e4htein\u00e4 ovat edell\u00e4 mainittujen lis\u00e4ksi yritysten osavuosikatsaukset. ",
"",
"3. Sosiaalisen median seuranta (edellisiin liittyen), jolla tarkoitetaan: ",
"",
" - Sitran omien sosiaalisen median kanavien seurantaa",
"",
" - Sitran ty\u00f6st\u00e4mien aiheiden ja erilaisten trendien seuraamista",
"",
" - Sitralle otollisten sosiaalisen median keskustelujen tunnistamista ja ",
"",
" - mielipidevaikuttajien tunnistamista valituissa kanavissa. ",
"",
"Lis\u00e4ksi hankinta sis\u00e4lt\u00e4\u00e4 kvartaaleittain ja vuosittain teht\u00e4v\u00e4t toistuvaisluonteiset analyysit Sitran julkisuudesta sis\u00e4lt\u00e4en julkisuuden toimituksellisessa mediassa, sosiaalisessa mediassa ja muualla verkossa, kuten blogeissa, keskustelupalstoilla ja muilla verkkosivustoilla. ",
" ",
"Hankinnan kokonaisarvoksi nelj\u00e4lle vuodelle arvioidaan 220\u202f000-270\u202f000 \u20ac. ",
"",
" ",
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